Uncommon was set-up six years ago by Lucy Jameson, Natalie Graeme and Nils Leonard. There’s never been a more urgent need for change, both in our industry and in the world. People wouldn’t care if three quarters of brands disappeared right now. But, some brands can make a difference like never before. They do things differently, ultimately becoming brands that people in the real world are glad exist. These brands are valuable. They are few and far between. That’s why we call them uncommon brands. It’s also why we named our business Uncommon.
BITE’s new weekly series rounds up the must-read articles of the week.
The campaign from Uncommon holds a mirror up to British culture to portray an authentic Christmas filled with personal traditions.
The sustainable chair, created by Uncommon Creative Studio, highlights the environmental impact of overwashing clothes.
From facing war to being resilient to rejection, Anton Trofimchuk shares how personal experiences inform creativity
‘Money Never Felt Like Monzo’ by Uncommon Creative Studio, uses simplicity and humour to underline why the brand is better than its competition.
The Gerety Awards UK Jury panel underlined the importance of versatility in creativity.
Biscuit Filmworks was awarded UK Production Company of the year.
The free to attend course will focus on how to create impact with outdoor advertising
The new campaign from Uncommon celebrates the upcoming season of motorsport
JD Sport highlights the cultural influence of its signature drawstring duffle bag in their Christmas campaign from Uncommon
The fast food giant has utilised the power of creativity to cement its place in popular culture
The Blueprint’s Truth About Talent survey underlines how a broken business model is breaking talent
Matt Tassell shares how becoming a parent made him see the world differently
The new BITE X Brixton Finishing School interview series sets out to promote young diverse talent and their honest experiences of starting out.
The awards jury is made up of global leaders and ambassadors which will define the shortlist and select an agency and production company of the year
The interactive Snap campaign from Cathryn Carey and Phoebe Chetwynd-Talbot shows how AR can be used to provide creative solutions to societal issues
New campaign from British Airways underlines the power of treating customers as individuals.
The UK’s most recognised mental health campaign is back with a powerful film encouraging adults to have conversations with teens.
Get Sh*t Done is back with an IRL event featuring Nana Bempah, Zoe Scarman and Nils Leonard
ITV, BT and EE raise the bar with anti-racist campaigns supporting the England team
A new service from H&M is determined to boost men’s confidence by offering up free suit rental for men for job interviews.
This campaign is a powerful reminder of the ability of brands to spark long term meaningful conversations in the corners of people’s lives.
While there remains so much uncertainty, the role of creativity in providing reassurance to weary consumers is a significant marketing opportunity.
In our Big Christmas Focus for this unprecedented year, read about the ads that have captured the community spirit, delivered some festive magic and urged compassion and empathy from each and every one of us.
With creative placements difficult to come by, one pair are taking matters into their own hands and holding agency TikTok accounts hostage.
Big corporations publicly demonstrating their support of representation and artistic expression is an important step forward on the path towards becoming anti-racist brands.
The Awards are working to redefine how traditional advertising is both judged and rewarded, championing brands and campaigns that truly resonate with global consumers.
Douglas Morton, Founder of Bother and Ben Hooper, Creative Partner at Wax/On on the power of collaboration, brand self-awareness and being inspired by disruption.
As ITV's ongoing campaign demonstrates, there is power in talking, in sharing how you feel, and in a media channel using their resources to promote a powerful message.
In unprecedented times, brands are letting their actions speak for themselves.
Dame Carolyn McCall, Chief Executive of ITV, has called on brands to take a long-term and authentic approach to purpose-driven marketing.
A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.
The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.
This year will go down as a watershed for women’s sports and brands are paying attention.
As part of Kindred’s all female management team, Sinéad Gray is at the forefront of a new wave of creative leaders reimagining the creative workplace of the future.
From crushing stereotypes to the industry's growing gender pay gap, seven key take outs from Creative Equal’s RISE 2019.
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