The Background

Toblerone asked us to highlight and promote their extensive product and personalisation offering across key gifting moments. Things like Valentines, Christmas, Easter and

Mother's Day. A pretty normal ask, that's historically been addressed with some pretty normal thinking, some pretty normal sales messaging and some pretty normal ecom imagery.

The Strategy

Because we didn’t want to deliver just normal results, we opted to elevate the brand designs. Connecting to the audience via the beauty of the brand identity instead of just going promotional. This cut through the seasonal noise.

Execution

Over a period of 12 months we created countless mini worlds and reams of photography assets delivered across multiple channels with great effect.