When it comes to getting more for your money and satisfying cravings like no other, Subway steps far above its competitors – with pound for pound the biggest offering, and everything being customisable.

We amplified this in the biggest way possible with an interactive 3D billboard, allowing passers-by to virtually build their dream Sub on-screen. They got to see it on the biggest scale, before receiving it for real and ready-to-eat, there and then – all cravings immediately satisfied.