Bridging Cultures, Shaping Markets
The influence of Overseas Chinese on the global luxury landscape
Spring Studios was founded in 1996 and is one of the most recognised creative businesses serving fashion, luxury, and lifestyle brands with offices in London, New York, and Milan. We are an agile, multi-disciplined creative network that supports brands to craft aspiration, navigate shifting landscapes and evolve cultural expression. We value creativity, collaboration, and progression in creating ideas, stories and experiences that build emotion and positive impact. Our spaces have been home to creators and artistic communities for over twenty-five years, and we remain a champion of the next generation today, offering resources and mentoring to nurture industry talent of tomorrow.
The influence of Overseas Chinese on the global luxury landscape
Spring believe that brand marketing isn’t just the mandate ‘du jour’, it’s essential to growth performance. Whether a mass, premium or luxury player, there’s opportunity to elevate the audience experience of your brand: raising distinction, connecting more deeply to consumers’ communities and driving relevance in culture. Discover in this paper, Spring's 5 principles of brand elevation.
Over the past 5 years, a number of forces have challenged fashion’s existence, ecosystem and values, with accelerated disruptions in just the past 6-12 months. As Fashion Weeks draw to a close, Spring Studios are marking the return of our Spring Thinks series with an industry-provoking question: “How Brands Can Succeed In The New Cultural Order?”. In our latest report, we analyse the key cultural shifts and share our five must-know principles for success.
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