M&C Saatchi is an independent agency on a mission to create work that is talked about around the world – because if you don’t get talked about, everything else is immaterial. We are guided by two core philosophies that are central to everything we do.
Brutal Simplicity of Thought – which means we’re experts at understanding complex categories and businesses and finding simple, effective, strategic ways through for our clients. The modern world, and business landscape is more complicated and fragmented than ever and so it is incumbent upon us to simplify very complex pictures into something simple and straightforward and which all stakeholders can understand and use, in practical ways.
Diversity of Thought – bringing together diverse minds, points of view and backgrounds, because we know that when we do this, we are more creative. We don’t see DE&I as a tickbox exercise. We see it is as an imperative to getting to great ideas. The more diverse the group of people surrounding a problem or challenge, the better the outputs. It’s as simple as that.
We are really good at getting to the heart of business problems for our clients, which sounds ridiculously obvious, but actually requires proper time and attention, so that we can get to brilliant communications and innovation solutions to the problem we have identified. Within the world of communications and brands, it’s actually incredibly easy to lose sight of why an idea or platform will deliver. We come back to effectiveness on an ongoing basis – why will this idea work to deliver for the Brand? And we hold ourselves to exacting standards in evaluating everything we do.
We have three tenets we measure ourselves against when we are evaluating ideas – 1/ Is it distinctive? 2/ Will anyone give a s**t about it? 3/ Does it make us feel slightly nervous? If the idea delivers against all three, then we’re getting somewhere!
‘Act F.A.S.T’ focuses on early symptoms for faster treatment and overall improved outcomes for patients.
In 2024 there are a myriad of data points that underline inclusion is a business imperative, yet budgets are still being slashed
Performance Nutrition Brand, Science in Sport (SiS), has created a new platform to highlight the research that goes into making the energy products effective
We asked industry leaders if brands need to do more to place action at the heart of their approach to International Women’s Day
The new campaign for London-based youth organisation, RISE.365, supported by Clear Channel underlines the power of lived experience.
The powerful new campaign harnesses the power of creativity to challenge racial stereotypes
The Department for Education’s new campaign from M&C Saatchi is a rallying cry for reaching your full potential
The campaign from M&C Saatchi takes inspiration from Fatboy Slim
A new festive anthem from former Boyzone star Ronan Keating underlines the power of thinking beyond families in the festive period
The weird, comforting, creative and feel-good festive advertising round up
Ronan Keating gets roasted in a new campaign for Diageo-owned lager and cider brand Rockshore from M&C Saatchi London.
BITE’s National Inclusion Week round-up shares inclusive campaigns, advice, lived experience and inspiration from experts across the industry.
A Blind Photographer may sound bewildering, but in reality, my blindness grants me a unique photographic perspective, writes Ian Treherne
The new campaign, created by M&C Saatchi, is powered by the lived experiences of disabled people.
Christi Tronetti, Head of Growth, M&C Saatchi London, underlines why it's time to break the myth that motherhood is a creative full stop.
At the second global summit, Ad Net Zero launches tools to help advertising professionals better develop sustainability knowledge
How to build, grow and foster a community
Policies and meaningful purpose must be demonstrated in June and beyond.
‘Advertising A Good Life 2030’ explores the role of the marketing industry in pushing forward the sustainable agenda
A new campaign from M&C Saatchi is a reminder that the communities we are a part of are only rendered stronger by our ability to understand them better.
A third lockdown, combined with the seasonal gloom of January is placing employees at risk of burnout, making safeguarding the mental health of staff business critical.
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