Business challenge: Drive lift in Prime memberships.

Audience: Non-Prime Amazonians.

Idea: Millions of ways to save the day, delivered in a day.

Output: Multiple large-scale broadcast campaigns. Integrated social and digital comms.

Results: In the first 4 weeks on air in the US, new Prime memberships rose 34%. And in Germany and Austria they were up 36%. Horse was the highest-rated ad Amazon have tested in the last 5 years.

You probably aren’t aware: The star of our last ad was Acer. At 22 inches tall, he’s the smallest horse in the UK.