gung ho

London https://www.gunghoco.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Public relations (PR)

About

An independent integrated creative agency, fuelled by strategic thinking.
Working with culture-defining brands around the world, to find their Truth Reimagined.
We land creativity in the right cultural moments.

We deliver integrated marketing solutions through Strategy, Creative, Communications / PR, Brand Experiences, Social, Influencer, Creator Partnerships, and Talent Management.



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Insights

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Insights

Truth Reimagined. An Introduction.

The marketing landscape has become complex, often turning culture into a buzzword. Many are caught up chasing trends, confusing viral moments with true cultural movements, which stifles creativity and clouds our understanding of the communities we should be speaking to. At Gung Ho, we believe it’s time is now to usher in a renewed sense of creativity, truth and cultural reimagining. Our mission has always been to reimagine and redefine what brands can contribute to culture.

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Insights

Hypercycle - Gung Ho's Handbook. Navigate Culture in a Hyped-up World

Fuelled by a continuous churn of ‘microtrends’,  short-term moments often have made it increasingly difficult to predict what is fleeting and what is here to stay. Our 2024 report explores how we arrived where we are, and how to make the best possible decisions both as brands and consumers. The report contains a collection of leading voices in these spaces to assess, un-confuse and reignite the need to nurture true originality and authenticity.


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