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Forsman & Bodenfors

London https://www.forsman.com/offices/uk/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Creative production

About

With 40+ people in London, we're a modern creative partner for brands. Part of a Swedish born, global creative collective, known for its flat structure and radical approach to collaboration, at Forsman & Bodenfors London we are committed to creating ideas that change things and shift culture and society, for the better.

Forsman & Bodenfors has achieved global recognition as one of the most awarded agencies in the world, including winning 100+ Cannes Lions and being named one of the Top three agencies of the decade. We are also the only global creative agency to have achieved gender pay equity as certified by Fair Pay Workplace.

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BITE Articles

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Voices

Driving female leadership forward demands more than words

Creative Equals calls for leaders to invest in Creative Equals Business, the leadership training programme for women and gender nonconforming people

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Trend

Embracing vulnerability and letting go of limiting beliefs

Zahra Mair, Operations Director at Forsman & Bodenfors London, on shedding old habits to make room for new

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Trend

‘In order to be the best version of myself, I have to find time for “my thing”’

Alex Stolerman, Managing Partner, Growth at Forsman & Bodenfors London advocates for nurturing hobbies to avoid a slump

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Trend

What the Equality Olympics means for brands

The 2024 Paris Olympics mark a watershed for equality Forsman & Bodenfors’ Trudi Harris explains why brands need to catch up

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Voices

What is sexual harassment?

TimeTo’s Kat Urban answers questions around sexual harassment after conversation sparked from CPB’s ‘I’m asking for it’ campaign

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Voices

‘I’m asking for it’ campaign strives to change consent law

The campaign, featuring Emily Atack was created by CPB London, aims to challenge the current laws around consent.

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Voices

McCann London’s Regan Warner becomes Jury president for Gerety Awards

Warner brings together an all star female cast to judge creative work through the female lens in advertising

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Thought Leadership

Responsible representation drives creativity

At Focus London industry leaders explored the importance of widening the lens and authenticity in creativity

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Thought Leadership

BITE’s Top Ten Long Reads of 2023

Human insight, AI, breakthrough work and Barbie dominated the top reads of 2023

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Voices

You're invited to a party to celebrate equal pay day closing…in 2043

A new campaign from CPB underlines the glacial progress on achieving equal pay.

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Thought Leadership

Are agencies and brands guilty of unfairly stereotyping Generation Z?

Age related marketing continues to split opinion amongst brands and agencies.

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Thought Leadership

Should fashion brands be doing more to encourage consumers to make sustainable shopping choices?

With London Fashion Week in full swing, industry experts consider how brands can promote more sustainable shopping habits

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Thought Leadership

Are brands doing enough to capitalise on the marketing opportunity of the Women’s World Cup?

With the Women’s World Cup around the corner, we asked industry leaders to have their say on this historic tournament.

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Hot Pick

When she moves she breathes

Powerful new campaign from Asics and CPB London underlines the mental benefits of movement for women

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Thought Leadership

How brands supported International Women’s Day

The marketing flurry of International Women’s Day is over for another year, but keeping up momentum all year round is essential for progressive brands.

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Voices

‘You Belong Behind the Kitchen Sink. Happy Mother’s Day!’

Thortful and CPB London have reimagined Mother’s Day cards to highlight the toxic effects of misogyny.

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Hot Pick

CPB London successfully punctures #IWD fatigue

The clarity of the ‘Double Standards campaign successfully landed a complex message.

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Thought Leadership

Go Hug Yourself: Part Two

The second part of our series discusses why International Women’s day demands so much more than performative feminism.

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Voices

'Change your words, to change the narrative’

New campaign from CPB London punctures the problem that one in five British men has no problem with sexist language.

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Voices

Single Homeless Project spotlights Christmas at home and on the street

The festive campaign from CPB London calls for action to prevent homelessness.

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Thought Leadership

Gendered ageism: the new sexism in advertising

Agency leaders ask if brands should be doing a better job in representing and reflecting older women in advertising.

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Thought Leadership

Will a frugal Christmas fall flat?

With consumers facing a cost of living crisis, we ask industry leaders to consider how to approach a Christmas like no other

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Voices

Evaporating ads demonstrate the impact of rough sleeping in extreme heat

Water-activated street art from CPB for the Single Homeless Project shows the dangerous affects heat can have on homeless people.

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Hot Pick

The Glenlivet shatters stereotypes of whisky drinkers

The new campaign from CPB London takes challenges cliches and stereotypes

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Thought Leadership

Are ‘real women’ still a gimmick in marketing campaigns?

We ask industry leaders if brands and agencies should be doing more to drive diverse representation?

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Hot Pick

George at Asda and CPB London reject stereotypes with FENOMENAL campaign

The vibrant campaign encourages audiences to embrace their own definition of femininity

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Trend

Choose Change: The Case for Creative Optimism

The industry is primed for change but its change that demands we question everything and challenge complacency.

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Trend

Why nobody cares about your CSR claims, and how to electrify your plan

Anna Salda, Senior Strategist at Crispin Porter + Bogusky London identifies five ways to get brands’ responsible messages noticed.

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Trend

Rethinking creativity for an ad-funded streaming world

Dave Day, Executive Creative Director at Crispin Porter Bogusky London explores the shift from linear to streaming TV, and the creative opportunities that offers.

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Trend

Why brands need to stop happy washing to win

Anna Salda, Senior Strategist at CPB on the importance of moving away from perfection towards portraying real authenticity, to a world that isn’t perfect but that still inspires.

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Thought Leadership

How can the marketing industry move the dial when it comes to more authentic representation in advertising?

As an industry, authentic representation comes from diversifying the minds in the room where the marketing is made, on sets where creative is realised and in front of the camera as well.

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Trend

How to make TV, and advertising, that stands the test of time

Sarah Beatty, Copywriter at Crispin Porter Bogusky on how advertising can keep it real, and truly reflect modern society.

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Voices

The best of times, the worst of times: Starting a new ad agency job during lockdown

Paul Wilde, Managing Partner at Crispin Porter Bogusky London explains how his formative first few weeks at a new agency have been, under lockdown, rather different.

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Interviews

“What we need to do is look after each other”

As our nationwide lockdown continues, Helen James, Managing Director of Crispin Porter Bogusky demonstrates the importance of empathetic and authentic leadership.

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Trend

Experiential beauty: How brands are fusing physical and digital

Beauty is the midst of a physical and virtual revolution with significant implications for brands.

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Trend

Disrupt Or Be Disrupted

Re-defining your brand for the future

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Trend

Building brand love

A customer-centric approach to loyalty