At a time of technological disruption, disintermediation, and complexity, it’s never been more important to be human-first. Whether working for a consumer brand, healthcare firm, tech company, or building corporate reputation, we never lose sight of whom we’re communicating with. Real people.
We believe it’s not enough to earn attention. Brands must earn connection by meeting people where they are, with something they value. At the heart of every connection is a spark – when insight, culture, and media collide. The right spark connects people and ideas, igniting movements, shifting mindsets, and creating moments that matter.
We are the human-first agency.
The groundbreaking new bottle that grabbed the world’s attention, showcased Heinz’s commitment to its fans everywhere, cementing its place as the world’s favourite ketchup and solving a silly problem with an equally silly solution Delivered with FP7 McCann by our team in Dubai.
Creating a movement to close the disability inclusion gap.
A powerful piece of film content produced to resonate with people living with cancer.
A global movement for neurodivergent athletes within the world's most accessible sport: running.
Earned-first campaign that sparked global debate on AI's creative potential, reshaped B2B storytelling and led to increased sales leads and job interest.
Microsoft CEE's most successful communications-led lead generation activity of all time.
In the dynamic landscape of global aviation, the launch of Riyadh Air, Saudi Arabia's new national airline, was not merely a milestone; it was a beacon of royal ambition and national pride.
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