At a time of technological disruption, disintermediation, and complexity, it’s never been more important to be human-first. Whether working for a consumer brand, healthcare firm, tech company, or building corporate reputation, we never lose sight of whom we’re communicating with. Real people.
We believe it’s not enough to earn attention. Brands must earn connection by meeting people where they are, with something they value. At the heart of every connection is a spark – when insight, culture, and media collide. The right spark connects people and ideas, igniting movements, shifting mindsets, and creating moments that matter.
We are the human-first agency.
BITE rounds up the best creative work of 2024.
We ask industry experts if brands will be embracing light relief this Christmas season.
In 2024 there are a myriad of data points that underline inclusion is a business imperative, yet budgets are still being slashed
How to harness the positivity of new possibilities all year round
Debuted at Paris’ Haute Couture Week, the new uniform reflect the golden age of aviation and reignite fashion’s long history with flying
Andy Rohr, Global Head of Tech at Current Global, uses a love of the industry to stay motivated
Leading with lived-experience can provide brands with a competitive advantage
We asked industry leaders their thoughts on the potential impact of the 2024 Games
Whether you are headed to the Croisette or chugging a coffee on your commute, industry leaders weigh in on how Cannes can drive creative curiosity this year
Georgie Coleman, CEO of Current Global, on why accessible communication is both a moral and commercial imperative
Andy Rohr shares how GenAI can be used to keep comms practitioners ahead of the game.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in