Hyundai Global Launch
Making the IONIQ ICONIQ
Thrilling audiences across the globe, our audacious launch of the Hyundai IONIQ N5 stole the show at Goodwood’s Festival of Speed.
- WINNER
- Best Automotive Experience: The Drum 2023
The Challenge
Debut the new Hyundai IONIQ 5 N for a global audience at Goodwood’s Festival of Speed.
The Idea
We switched the focus of traditional car launches from the car to the driver.
The Solution
Launching an electric vehicle that roars with combustion and high performance, our activation put everyone in the driving seat.
By giving every visitor a driver’s perspective, we took them inside the experience and exhilaration of sitting behind the wheel of the new IONIQ 5 N.
Impact
- 100,516 total stand users
- 36,065 engaged fans
- 14 minutes average dwell time
- 24,000 live stream views
- Global reach of over 30+ countries
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Hyundai Ioniq 5 N Global Launch
The biggest moment at Goodwood’s Festival of Speed 2023. The largest stand on the grid, the most exclusive unveiling moment with Jodie Kidd, synchronised with a parallel reveal on-track.
