Top 10 Marketing Moments of the year: Thankyou for the Christmas ads

From Disney’s loveable Octopus, to Boots’ majestic Mrs Claus, 2024 was a festive ad season to remember for all the right reasons.

All I want for Christmas is more ads

The BITE festive ad round up shows the enduring power of emotional storytelling in advertising.

Disney wins Christmas with feel good film

Taika Waititi’s ‘The Boy & The Octopus’ created with Adam&EveDDB brings all the holiday feels to the festive season.

Calm and ITV spotlight young lives lost to suicide in prevention campaign

The Missed Birthdays campaigns powerfully brings to life the missing pieces of the 6,929 families which have been affected by the tragedy of youth suicide

Paris Paralympic Marketing Moments

The Paris 2024 Paralympic Games delivered on brilliant marketing moments, but many stories remain untold

Paralympians declare they’re not participating

The social campaign, created by Adam&EveDDB, is designed to change the narrative surrounding the Paralympics

Adam&EveDDB scoop UK Agency of the year in the Gerety Awards

Biscuit Filmworks was awarded UK Production Company of the year.

Effie UK teams with Creative Equals to explore the link between diversity and effectiveness

The partnership will explore the link between workforce diversity and marketing effectiveness.

Dreamies investigation proves that the treats are irresistible to cats

The campaign by Adam&EveDDB concludes that the only cats who don’t love the pet treat are human Cats

Marmite recruits Brits to smuggle spread into the US

The new campaign, from Adam&EveDDB London and New York, encourages Marmite lovers to help Brits abroad get their fix

Adam&EveDDB celebrates culture and curiosity with The V&A

The campaign spotlights the breadth of the museum's collection saying ‘If you’re into it, it’s in the V&A’

BT launches message of support for businesses

'We’ve Got Your Back’ is the first campaign for the brand from Adam&EveDDB

Amazon celebrates the grit of women’s football

The European-wide brand campaign from Adam&EveDDB celebrates the confidence-building power of women’s football.

Valuable 500 launches accountability summit for digital inclusion

The global SYNC25 event is being backed by a launch campaign from Adam&EveDDB

McCann London’s Regan Warner becomes Jury president for Gerety Awards

Warner brings together an all star female cast to judge creative work through the female lens in advertising

Global partners with D&AD for masterclass programme

The free to attend course will focus on how to create impact with outdoor advertising

Brixton Finishing School ADcademy’s festive favourites

Brixton Finishing School students share the festive campaigns making an impact this Christmas

Temptation’s festive felines want in on the Christmas action

The Christmas spot from Adam&eveDDB makes cat owners feel seen

Inclusive campaigns can have a real impact

Brixton Finishing School alumni share their thoughts on the year’s most impactful campaigns and what could push them even further

Mental Health Campaigns breaking down stigmas

In Mental Health Awareness month industry experts share their most-loved mental health focused campaigns

'Better challenge and better measure for better results’

Learnings from IPA EffWorks Global 2023

Marmite targets Gen Z appetite gap in campaign from Adam&eveDDB

Playful new spot urges young adults to try Marmite

IPA research shows power of brand investment to the city

New research from the IPA underlines the importance of seeing marketing as an investment rather than a cost.

McDonald’s scoops most awarded brand in the world at Gerety Awards

The fast food giant has utilised the power of creativity to cement its place in popular culture

UK Advertising Export Group launches bootcamp to help agencies thrive at SXSW

The SXSW panel picker bootcamp aims to help agencies find their voice at the conference

The National Lottery and Adam&EveDDB deliver pitch perfect love story

A life changing lotto win is brought to life with lived-experience and love

Advertising the advertising industry

In the midst of a talent crisis the industry must think more creatively about how to attract and retain talent

Marmite asks babies if they are lovers or haters

The tongue-in-cheek campaign from adam&eveDDB helps parents-to-be find out what their babies think of Marmite

PlayStation turns to newsroom narrative to bring games to life

The new campaign from PlayStation created by adam&eveDDB places well known characters into the real world

How brands tackled January

BITE’s January New Year campaign round up shows that brands and agencies focused on positive resolutions and health and wellness.

Lucozade and Adam&eveDDB urge consumers to move more

The ‘Statue’ campaign underlines the fact that movement is for everyone.

Quorn campaign targets Chicken lovers

The latest instalment of ‘So Tasty, Why Choose The Alternative?’ from adam&eveDDB showcases the brand's meat-free chicken range.

All I want for Christmas is ads

The BITE Big Christmas ad round-up is a testament to the enduring power of creativity.

Heartwarming National Lottery love story highlights the joy of winning

The spot from adam&eveDDB combines love and the lottery as two games of luck

Thankyou for the Christmas ad

John Lewis and Adam&EveDDB continue to write the marketing rulebook of Christmas advertising.

John Lewis supports foster children in new Christmas campaign

The retailer has switched up its strategy in response to the challenges of Christmas 2022.

John Lewis drops Christmas ad teaser for #TheBeginner campaign

The social spot highlights that 'Christmas begins’ (and the John Lewis ad is out) tomorrow.

Lucozade Sport and Adam&eveDDB launch festive football jumpers

To mark the winter world cup Lucozade Sport are launching an unofficial supporters jumper.

All In Census returns March 15th

The industry wide census led by the Advertising Association, the IPA and ISBA is set to return next spring

‘Fear of difference prevents progress’

Adam&EveDDB’s recent She Takes Over event explored how humour can be used as a tool of inclusion.

Waitrose campaign champions both value and purpose amid cost of living crisis

The ‘Food to Feel Good About’ campaign from adam&eveDDB highlights quality, taste, ethics and value

Marketing lessons from this year’s Cannes Lions

Can Cannes really drive change? A look back on the winning work and key themes from the festival.

Adam&eveDDB and CALM launch groundbreaking campaign.

The Last Photo tackles the heartbreaking gulf between image and lived experience.

All In reveals first wave of champions

The first companies to sign up to the All In programme were celebrated at a Parliamentary Reception.

Unstereotype Alliance Launches Conversations for Change

New Content Series To Tackle Diversity and Representation

adam&eveDDB bring to life creativity for the V&A

The campaign promotes the V&A’s permanent collection, events and online content

Scottish Widows shines a light on the Gender Pension Gap

The campaign from Zenith and Adam&EveDDB launched on International Women’s Day to raise awareness of the gender disparity in pension pots.

Sports Banger releases ‘NRG’ range featuring Lucozade branding

The bespoke fashion line launched during London Fashion Week with the help of adam&eveDDB

Virgin Media shows the power of connectivity with Skatergirl

The uplifting campaign from adam&eveDDB sees the young girl find inspiration online to fulfill her passion.

#SheTakesOver goes global for 2022

The #SheTakesOver initiative founded by adam&eveDDB calls upon global support to elevate female and non-binary talent

One Step Closer to Home

Great Ormond Street Hospital launches its Christmas Appeal with a heartwarming animated film from adam&eveDDB

Waitrose launches Christmas campaign

Waitrose reminds audiences that food is the best part of Christmas in its new Festive campaign by adam&eveDDB

The BITE Christmas ad roundup

In 2021 consumers needed festive joy and togetherness more than ever, and advertisers didn’t disappoint.

When Your Workout Is a Joy, It's a Joy to Work Out

Peloton and adam&eve rework Dicken’s Christmas Carol to promote the joy of working out

‘For a Christmas as magical as your first’

John Lewis and adam&eveDDB celebrate the joy of togetherness in a heartfelt Christmas advertising campaign.

John Lewis encourages audiences Let Life Happen in new home insurance ad

In a new, joyful campaign adam&eveDDB celebrate life’s accidents with Steive Nicks soundtrack

She Takes Over: From Amplification to Action

She Takes Over returns to BITE LIVE with a lively, action-focused discussion on broadening the lens to help create an environment that allows women to thrive.

Lucozade brings the positive energy with its new creative platform

With a £10m investment and intended reach of 97% of the population between now and the end of this year, Lucozade's new platform brings to life that feeling you get when you are ready to take on whatever lies ahead.

Marmite celebrates a Dynamite new launch with explosive OOH boards

This campaign is a powerful reminder of the power of a brilliant outdoor execution to make an impact in both the physical and digital worlds.

“Let's move forward together, because then everybody benefits”

Bukola Garry, Head of Diversity, Equality & Inclusion at adam&eveDDB on working as a community, putting people first and the power of courageous conversations.

It’s the most wonderful time of the year

In our Big Christmas Focus for this unprecedented year, read about the ads that have captured the community spirit, delivered some festive magic and urged compassion and empathy from each and every one of us.

Very Serious Partners take agency TikTok accounts hostage

With creative placements difficult to come by, one pair are taking matters into their own hands and holding agency TikTok accounts hostage.

PlayStation celebrates the human desire for epic exploration

PlayStation’s campaign captures the magic and power of escapism, of exploring beyond what you thought was possible, even if that’s just from the sofa.

The IPC shines a spotlight on the fastest fully blind sprinter in the world

‘Wait for the Greats’ invites us to do just that, to keep the momentum and to celebrate the achievements of inspirational individuals like David Brown.

The AA celebrates the joy and freedom of driving

Whatever your plans this summer, whether you choose to holiday in your garden or at your local beach, this slot is a joyful reminder of the simple pleasure of a good song and the open road.

ITV CEO: “Advertising is about amplifying your values, not creating them”

Dame Carolyn McCall, Chief Executive of ITV, has called on brands to take a long-term and authentic approach to purpose-driven marketing.

Shifting the lens in 2020

The briefest of analyses will quickly expose how very many miles remain on the journey to true equality. Helen Parker, Co-Founder of Another explores how to overcome institutionalised gender bias in 2020.

BITE's Big Christmas Roundup

A growing number of brands attempted to spread more mindful joy this Christmas. In a bid to do the same, we’ve rounded up the best of the Christmas marketing we’ve seen this year.

Diageo CMO: “Too few women are in creative leadership positions”

Syl Saller, CMO of Diageo has called on the industry to increase the number of women in creative leadership roles, rolling out the #CreativeComeback scheme to the US and India.

The best ads of Christmas 2018

This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.

Christmas Countdown

Thank goodness this year’s Christmas ads offer some light relief. Their simpler, stronger stories are designed to land the right emotion, whether that’s laughter, nostalgia or a simple case of goosebumps.

It’s A Matter Of Pride

Brands and the LGBT community

Brand transparency in an age of post-truth

The Art of Animation

Storytelling unbound

Transparency In The Supply Chain

How far did your lunch travel?

Commitment Vs Loyalty

Time for brands to challenge their customers

Charity at Christmas

How shared empathy can boost brand value

What Mums Want

How smart brands are talking to Mums

Mind Your Language

Creating The Ooh Effect