Creativebrief homepage

Feeding curious minds and opening new doors for progressive brands

Find out how
Revolut

by Anomaly

Case Studies

Case Study

Little Santi Designs #MyLittle...Sharing Stories of Pregnancy Loss

By Hunter

Jess Roberts founded Little Santi Designs, a miscarriage jewellery brand, after her own pregnancy loss. Over 20% of pregnancies end in miscarriage yet many grieve silently to protect others from social awkwardness. Jess challenged HUNTER to spark conversation around this taboo.

Read More
Case Study

Shelter - Christmas Campaigns

By Don't Panic

Shelter’s Christmas appeal is hugely important as it can create about 80% of the year’s donations. Historically, Shelter had taken a traditional approach that failed to create distinction and damaged brand recognition. We revolutionised their appeal using Brand Response.

Read More
Case Study

The Girl Who Built A Rocket

By Don't Panic

WaterAid wanted to find new ways to engage the public in the global water crisis and to drive consideration for the charity and its work.

Read More

New Work

New Work

Argos

By T&Pm

Think treacherous sofa landscapes, daring cushion climbs, and Trevor on a quest for a lost remote. Directed by the visionary Michael Gracey,…

Read More
New Work

Sue Ryder

By Impero

Back for a Moment aims to change the taboos around death by sparking meaningful conversations and encouraging society to give death—and thos…

Read More
New Work

Revolut

By Anomaly

With a clear message to financial optimists to believe in a financial experience where anything could be possible, the campaign captures all…

Read More
New Work

Inrix

By Current Global

Istanbul takes the chequered flag as the most congested city worldwide, with New York City leading in North America and London topping Europ…

Read More

Industry Insights 2024 Vol. 2

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

Download the report

Diversity Drives Creativity Report 2024

Throughout this year, we have been championing campaigns from across the Creativebrief network which prove that purpose works and diversity really does drive creativity.

Download now

Building Culturally Relevant Brands in 2024

Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.

Catch up now

Creativebrief unveils the trends shaping modern marketing

by Georgie Moreton

The Industry Insights 2024 report explores the topics on marketing leaders minds today

Download report

Power of Agency Brands: In Conversation with Agency Leaders

Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.

Find out more

Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

Download the report

Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

How Real People Feel About...No/Low Alcohol Drinks

It’s that time of year again. Having overdone it at Christmas, an estimated 8.5 million Brits will be abstaining from alcohol for the month of January - the biggest Dry January yet. More than a quarter of the “sober curious” want to cut down all year. Many are turning to no or low alcohol drinks as alternatives. So what's the appeal? How are attitudes changing? And do any barriers still remain? We spoke to some Real People to get their views.

Insights

How Real People Feel About...Influencers

With talk that TikTok and Instagram are gaining ground on Google search amongst younger people, influencers are starting to become the first port of call for consumers to learn about products, services and brands. But do people trust them? Respect them? Like them? We spoke to some real people to get their views.

Insights

Building Communities with Charlie Dark, MBE

DJ pioneer, community builder, and proud father, Charlie Dark MBE, steps into the spotlight with Truant to share his journey of bringing people together. While "community” has become a real buzzword, for Charlie, it’s been a lifelong mission. His work has and is uniting people both on the dancefloor and in the streets. As the founder of Run Dem Crew, a London-based running community, Charlie has impacted countless lives through the power of movement and positivity, earning an MBE along the way.

Insights

AI Impact Report 2024

We created the 2024 AI Impact Report, our new global research into consumer perceptions and behaviours. With over 7000 respondents across 5 countries, this report will provide valuable insights into the evolving landscape of Generative AI and voice-activated technology.


BITE trends & Insights

Trend

Learning from 2024 to inform creativity in 2025

Craig Roderick looks at some of the biggest trends of 2024 to take in to the year ahead.

Read More
Read More
Fuel Your Imagination

Charlotte Crosby stars in Rightmove’s Selling Sunderland

The campaign from Smarts PR agency parodies the Netflix hit to showcase the range of properties available on Rightmove.

Read More
Read More
Trend

Thriving in the 100-year life: Redesigning work, learning, and play for 2025

Rosie Kitson shares how Lynda Gratton and Andrew Scott’s book is inspiring her approach this year.

Read More
Read More
Trend

2025: The start of the creator era

From the rise of Creator Entrepreneurs to the rise of long-form content, Thomas Walters, Europe CEO and co-founder of Billion Dollar Boy on the year ahead for the Creator economy.

Read More
Read More

Events

Read More / RSVP

The Future of F&B Content: An Immersive, Tech-Driven Culinary Experience

Hosted by THG Studios

Altrincham