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Transport for West Midlands

by Impero

Case Studies

Case Study

New Balance Run Clubs - Test Lab Activation

By gung ho

Gung Ho lead all the UK Run Club activities for New Balance, creating an engaged and authentic community of runners, to raise awareness of the brand, key campaigns and product focuses within the UK running community. For this project we created the New Balance Test Lab.

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Case Study

Level Up on a Big Man Ting

By Recipe

Grime's never smelt so good. Old Spice drops diss track to reposition itself as the scent of independence.

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Case Study

Jaffa Cakes 'We're a cake. You Biscuit'

By TBWA\London

It’s a CAKE, you biscuit! Our new campaign for Jaffa Cakes finally ends the nation’s cake/biscuit debate, confirming once and for all that Jaffas are indeed cakes (obviously). After all, clue’s on the box, bruv. Brought to life through OOH, social, PR and earned media.

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New Work

New Work

Reddit

By Current Global

With over 100k communities about every topic imaginable, there’s a place for everyone – to talk about anything – on Reddit. Including the cu…

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New Work

EE

By Saatchi & Saatchi

Together with EE, we've launched it’s 'Best On The Best' campaign, showcasing how customers can make the most of the iPhone 16 Pro. Set to t…

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New Work

EE

By Saatchi & Saatchi

EE's new Clocking Off campaign showcases how it's WiFi 7 transforms home connectivity. Our film follows workers stuck in monochrome routines…

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New Work

OGGS

By Catch A Fire Agency

Oh My OGGS! Our new digital campaign for OGGS, the cruelty-free vegan baked goods brand, shows that their products taste so good you won't b…

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Industry Insights 2024 Vol. 2

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

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Building Culturally Relevant Brands in 2024

Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.

Catch up now

Creativebrief unveils the trends shaping modern marketing

by Georgie Moreton

The Industry Insights 2024 report explores the topics on marketing leaders minds today

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#DiversityDrivesCreativity 2023 report

Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.

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Power of Agency Brands: In Conversation with Agency Leaders

Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.

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The Pitch Positive Pledge: has there been a shift in behaviours?

Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

Next Gen Influence

One glance at the content made by today’s creators, and we see a culture in flux. Everything from tone, topics and production norms have changed in the decade since influence’s infancy. To understand what’s coming next, it’s essential for brands and creators to have one eye trained on the next gen of influence. We’ve uncovered five trends illustrating what that next generation will look like.

Insights

How Real People feel about...electric cars

Adoption of electric vehicles seems to have hit some speed bumps. Changing government policies, slowing sales and trade tariffs have all been in the headlines in 2024. Electric Cars were once symbols of the future. So why aren’t we more excited now they are here? We spoke to some real people from across the country, to find out what they really think about EVs. And provide insights to help those involved in marketing the transition.

Insights

How Real People feel about...The Olympics

They feel like biggest thing in the world right now – and certainly one of the biggest marketing opportunities – but just 4 in 10 Britons say they are interested in the Olympic games (YouGov*). That said, in the same survey 57% said they’d rather attend them than a Taylor Swift concert. We spoke to some real people around the country to understand how they feel about the greatest show on earth (the games…sorry, Taylor).

Insights

Future Mum 2035

The next generation of parents will be from the much-discussed Gen Z. How will the world that they have grown up in shape their views of parenting? What societal trends will impact their choices when they're raising children? And what what are the implications for baby and toddler brands? We interviewed some 16-28 year olds to find about their hopes and expectations for the future. And we dug into lots of existing reports and data sources to construct a picture of parenting in the 2030s.


BITE trends & Insights

Trend

Old Spice drop diss track with grime artist Chip

The music campaign tells men to smell their age and embrace their own scent

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Voices

Refuge turns to Billie Piper to voice the wordless experience of domestic abuse

The new campaign from AMV BBDO was directed by ‘I Hate Suzie’ director Georgi Banks-Davies

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Trend

Transforming culture: stories of human connection are changing our cultural landscape

Female leaders use their own experiences to understand and then shape culture at TEDxGreekStWomen

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Thought Leadership

Redefining pain in the workplace

McCann London launched its Pain Pledge with a panel discussion with Nurofen, opening up discussions around pain in the workplace

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Events

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AI: Power and Potential

Hosted by House 337

London
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Gung Ho: Truth Reimagined

Hosted by gung ho

London
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Gung Ho: Truth Reimagined

Hosted by gung ho

London
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Missouri Roundtable: The Serious Business of Pleasure

Hosted by Missouri Creative

London