By M&C Saatchi
This is our case study on our work on family planning in Pakistan for our client the FCDO, specifically their DAFPAK programme (Delivering Accelerated Family Planning in Pakistan).
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By M&C Saatchi
In 2020, COVID-19 hit rail travel hard. Travel restrictions cost LNER (London North Eastern Railway) 17.5m annual journeys in the year after the pandemic hit, resulting in people feeling stuck. We would create an enemy out of this feeling, placing LNER as an antidote to ‘stuck'
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By Quiet Storm
How the science of wellbeing delivered premium-priced sales success for Yakult
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Research shows that just 20 minutes in nature per day can significantly improve mental wellbeing, so in a new campaign WWF encourages the Br…
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By adam&eveDDB
This campaign shows how Lloyds' redesigned mobile banking app puts the power of finance in people’s hands - from everyday banking and beyond…
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The Royal British Legion provides vital support to those who’ve served in our Armed Forces. Our new campaign for RBL highlights the mental s…
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Launching the first ever Brand Campaign for SHARE, Majid Al Futtaim's Loyalty Programme. Our campaign focused on highlighting key moments ar…
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Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.
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Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.
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by Georgie Moreton
The Industry Insights 2024 report explores the topics on marketing leaders minds today
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Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.
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Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.
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Download our latest report on the future of the pitch
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Halloween in the UK feels like it’s getting bigger, more expensive, and more American with each year that passes. Halloween spending in the UK is projected to reach £776 million in 2024, with 3 in 5 Brits planning to make a purchase for it. We spoke to some real people across the country to find out how they really feel about it, to better understand how brands might connect with people at this time of year.
At VIRTUE, we're committed to reshaping the narrative around motherhood, fostering open conversations, and advocating for equity for working moms. Our latest research from our foresight arm PIGEON, "Mommy Culture Needs a Reboot," dives into the realities of modern motherhood—celebrating its joys while addressing the overlooked challenges that can affect a mother's well-being.
Catch A Fire hosted its latest Ignite webinar in early October, the first in a new series, where we, along with a panel of industry experts, tackled the topic of sustainability in relation to consumer behaviour and purchasing motivators. You can find out some of the key insights we took away from this recent in-depth discussion.
One glance at the content made by today’s creators, and we see a culture in flux. Everything from tone, topics and production norms have changed in the decade since influence’s infancy. To understand what’s coming next, it’s essential for brands and creators to have one eye trained on the next gen of influence. We’ve uncovered five trends illustrating what that next generation will look like.
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