by Truant
A refreshed brand platform and standout creative campaign drove double-digit brand growth, helped Dunelm overtake IKEA for the first time, and delivered an 11% sales uplift.
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Bringing back the beloved Moonpigs with confidence, showcasing Moonpig’s unbeatable personalisation, and cementing Moonpig as the go-to choice for all life’s moments—big, small, and everything in between.
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By Uncovered
Ed Sheeran’s Tingly Ted’s made its mark with Uncovered—taste tests in Thailand, trend-led recipes, and a one-of-a-kind hot sauce signing at Sainsbury’s. The result? A splash of spice and headlines across BBC, CNN, ITV & more
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To show off the long-lasting crunch of Really Crunchy Fries, we took to the streets for the ultimate time trial: delivering over 1,000 porti…
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By M&C Saatchi
Every woman can relate to "that feeling"- taking your bra off at the end of the day. We wanted to use that universal truth, and apply it to …
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Some signs of domestic abuse are easy to miss. Our latest campaign for No More highlights the silent signals that often go unnoticed, drivin…
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Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.
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Throughout this year, we have been championing campaigns from across the Creativebrief network which prove that purpose works and diversity really does drive creativity.
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Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.
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by Georgie Moreton
The Industry Insights 2024 report explores the topics on marketing leaders minds today
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Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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Download our latest report on the future of the pitch
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2024 was a year of chaos and contradictions. You couldn’t blame brands for not being able to keep up with it. With a year as fast paced and erratic as this, one question went begging: what will next year be like? So Truant set out on a mission to compile all of the cultural milestones of 2024, break them down into five central themes, and present evidenced based predictions on what 2025 will bring us from a cultural viewpoint.
Escapism is a fundamental human behaviour that has shaped our world for centuries, and McCann Worldgroup’s latest truth study ‘The Truth About Escapism’ explores escapism in all its forms. It drives creativity, innovation, and well-being, with 91% globally feeling the need to escape - fuelling a $9.7T "Escape Economy." Discover more about our latest "The Truth About Escapism" report.
At a time when organizations are scaling back on sustainability and DEI, DEPT® is staying the course. The marketing and tech services company has officially recertified as a B Corp, becoming the first global agency to achieve this milestone. Proving that rapid growth and responsible business can go hand in hand.
At a point when networks are making redundancies, indie agencies can offer staff and clients something different.
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