by M&C Saatchi
Ford UK launched the "#FordBSLCovers" campaign to promote British Sign Language and its BlueCruise hands-free driving technology. In partnership with the British Deaf Association, the campaign highlights the Mustang Mach-E's features while raising awareness of the Deaf community
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By T&Pm
E45's groundbreaking partnership with the trans community transformed their brand. This award-winning campaign, born from genuine understanding and driven by inclusive research, not only celebrated trans women's skincare journeys but also fuelled business growth.
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How do we let people up North know Ubers are available? By speaking their language. An awareness campaign focused on what Northerners love c…
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Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.
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Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.
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by Georgie Moreton
The Industry Insights 2024 report explores the topics on marketing leaders minds today
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Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.
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Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.
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Download our latest report on the future of the pitch
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We created the 2024 AI Impact Report, our new global research into consumer perceptions and behaviours. With over 7000 respondents across 5 countries, this report will provide valuable insights into the evolving landscape of Generative AI and voice-activated technology.
In the new episode of Kantar's podcast 'Future Proof', LOLA's Head of Planning, Camilla Facin talks about the transformative role of creativity in tackling Magnum's business challenges. She is joined by Denise Verkaik-van Strien , Senior Global Marketing Manager at Magnum and and Vera Sidlova, Global Creative Thought Leadership Director at Kantar. Discover how we harness consumer insights and innovative strategies to turn business problems into compelling, human-centric campaigns.
The marketing landscape has become complex, often turning culture into a buzzword. Many are caught up chasing trends, confusing viral moments with true cultural movements, which stifles creativity and clouds our understanding of the communities we should be speaking to. At Gung Ho, we believe it’s time is now to usher in a renewed sense of creativity, truth and cultural reimagining. Our mission has always been to reimagine and redefine what brands can contribute to culture.
Halloween in the UK feels like it’s getting bigger, more expensive, and more American with each year that passes. Halloween spending in the UK is projected to reach £776 million in 2024, with 3 in 5 Brits planning to make a purchase for it. We spoke to some real people across the country to find out how they really feel about it, to better understand how brands might connect with people at this time of year.
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