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Case Studies

Case Study

Little Santi Designs #MyLittle...Sharing Stories of Pregnancy Loss

By Hunter

Jess Roberts founded Little Santi Designs, a miscarriage jewellery brand, after her own pregnancy loss. Over 20% of pregnancies end in miscarriage yet many grieve silently to protect others from social awkwardness. Jess challenged HUNTER to spark conversation around this taboo.

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Case Study

Shelter - Christmas Campaigns

By Don't Panic

Shelter’s Christmas appeal is hugely important as it can create about 80% of the year’s donations. Historically, Shelter had taken a traditional approach that failed to create distinction and damaged brand recognition. We revolutionised their appeal using Brand Response.

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Case Study

The Girl Who Built A Rocket

By Don't Panic

WaterAid wanted to find new ways to engage the public in the global water crisis and to drive consideration for the charity and its work.

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New Work

New Work

Eurovision Song Contest 2025

By Wieden+Kennedy London

NOT Wieden + Kennedy have created a visual identity and design system for Eurovision 2025. The design system was made around what makes Euro…

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New Work

Ordnance Survey

By Walker

‘You’re an outsider, not an insider. Getting outside in winter can be hard but Ordnance Survey have got your back’ This January alongside …

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New Work

Drooly

By Walker

Drooly, a new confectionary brand in the UK, trusted us to launch their social media platforms. This saw us implementing an organic & pai…

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New Work

Vimeo

By Uncommon Creative Studio

Vimeo, the pioneer of high-definition video sharing, sought an innovative brand identity to celebrate REFRAME, the brand's inaugural video i…

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Industry Insights 2024 Vol. 2

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

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Diversity Drives Creativity Report 2024

Throughout this year, we have been championing campaigns from across the Creativebrief network which prove that purpose works and diversity really does drive creativity.

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Building Culturally Relevant Brands in 2024

Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.

Catch up now

Creativebrief unveils the trends shaping modern marketing

by Georgie Moreton

The Industry Insights 2024 report explores the topics on marketing leaders minds today

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Power of Agency Brands: In Conversation with Agency Leaders

Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

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Agencies

Top 30's Agencies

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Top 30 Viewed

Agency Insight Papers

Insights

How Real People Feel About...No/Low Alcohol Drinks

It’s that time of year again. Having overdone it at Christmas, an estimated 8.5 million Brits will be abstaining from alcohol for the month of January - the biggest Dry January yet. More than a quarter of the “sober curious” want to cut down all year. Many are turning to no or low alcohol drinks as alternatives. So what's the appeal? How are attitudes changing? And do any barriers still remain? We spoke to some Real People to get their views.

Insights

How Real People Feel About...Influencers

With talk that TikTok and Instagram are gaining ground on Google search amongst younger people, influencers are starting to become the first port of call for consumers to learn about products, services and brands. But do people trust them? Respect them? Like them? We spoke to some real people to get their views.

Insights

Building Communities with Charlie Dark, MBE

DJ pioneer, community builder, and proud father, Charlie Dark MBE, steps into the spotlight with Truant to share his journey of bringing people together. While "community” has become a real buzzword, for Charlie, it’s been a lifelong mission. His work has and is uniting people both on the dancefloor and in the streets. As the founder of Run Dem Crew, a London-based running community, Charlie has impacted countless lives through the power of movement and positivity, earning an MBE along the way.

Insights

AI Impact Report 2024

We created the 2024 AI Impact Report, our new global research into consumer perceptions and behaviours. With over 7000 respondents across 5 countries, this report will provide valuable insights into the evolving landscape of Generative AI and voice-activated technology.


BITE trends & Insights

Trend

We can't be scared to take risks in 2025 – but it’s a team effort

Jeff Bowerman shares how he is embracing a ‘thrive in 2025’ mentality.

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Fuel Your Imagination

Coral enlists Big John to rate service stations for away days

The campaign from Wonderhood capitalises on the social media star’s popularity with footy fans.

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Fuel Your Imagination

The cast of Apple TV+’s ‘Severance’ set up office in Grand Central Station

Building hype for the season two premiere, the characters put on a pop-up performance in New York City.

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Voices

How brands can close the hope gap

At the start of a challenging year for inclusion, Asad Dhunna, Founder of The Unmistakables explains why now is the time to close the hope gap.

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Events

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The Future of F&B Content: An Immersive, Tech-Driven Culinary Experience

Hosted by THG Studios

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