When used well AI can optimize performance and creativity
As more businesses and organisations explore the vast potential of AI-powered creations, those early adopters with the knowledge to create it will be at an advantage. On the following pages, we’ll look at how viable a tool AI can be for creativity – when harnessed effectively. We’ll explore the a few of the systems at our disposal, weighing up pros and pitfalls, and summarising how they can integrate into the creative process. If you finish reading this with a newfound sense of wonder, then that
There can’t be many brands or businesses which haven’t considered the impact of AI on their business in recent months, and the action they need to take to address it. As senior leaders in boardrooms everywhere ask the question, ‘What are we doing about AI?’, the advertising industry should be following suit.
Adrian Toal considers the ethnics and authenticity of marketing while AI is on the rise
Sandie Dilger, Chief Strategy Officer at TBWA\London is here to solve your workplace problems as BITE’s agony aunt
Rather than focusing on fear, IAB UK’s James Chandler welcomes the possibilities of AI
Generative AI should be used to bolster human creativity rather than replace it
The Taskforce has been built in response to the rapid advancement of AI and will help to define policy, safeguarding and guidelines
How can the industry better embrace the opportunities afforded by AI, while also protecting the unique lens of human-centric creativity?
How to harness AI's capabilities effectively and efficiently in new product development
A mesmerising new campaign from Hotel Chocolat uses Generative AI to bring the perfect cup of hot chocolate to life
Joint’s fake AI generated webinar blocks out your diary to ensure you can give the beautiful game your full attention
Using AI to mimic a human voice is not a silver bullet for advertisers, writes Susie Sogot-Lewis, Sales Director at AMA
Trailblazing photographer Sane Seven reveals why she turned to Artificial Intelligence to highlight that lack of equality in advertising
Active participation in the development and implementation of AI, by as diverse a group as possible, is vital in ensuring this technology has a positive impact
How creatives can embrace platforms to harness creativity
We ask industry leaders to have their say on how the industry can harness the benefits of AI while preserving their unique creative talents.
Grace Tucker argues AI is no replacement for human connection and creativity
When used correctly, technology can help push forward the creative process
Ahead of World Cancer Day we lift the lid on how the ‘Paintings of Hope’ campaign used AI to change drug approval laws.
The set of principles have been designed to help the industry embrace AI in an ethical way
We discuss tactics on how a healthcare PR strategy can help communicate AI healthcare stories in the media.
This thoughtpiece discusses the effects AI has already had on our industry, as well as its ramifications for the future. Members of various departments at Team Eleven relate their experiences with it, how they use it, how it has helped and why the human touch is still needed to deliver optimal work.
As Generative AI tops the marketing agenda Imagination’s Helen Bellringer explains the importance of curating AI generated content
With a safe, intentional approach AI will help augment our creativity, says Dr Rebecca Swift
Ashika Chauhan shares the importance of culture and considers how AI will impact creativity in 2024
Tony Quinn considers the impact of AI and encourages the industry to learn from Marina Hyde’s forward-thinking mindset
Mike Maynard, founder of Napier, explores the human advantage
Industry leaders have their say on the AI revolution
Industry leaders have their say on the AI revolution
Type is an impactful design choice that can speak volumes about where we are as a society, says Damien Collot
Nick Breen offers a legal perspective on the use of AI in advertising, regulation and the ASA’s landmark investigation into the Willy Wonka experience
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