Why the four day week is not enough

A ‘pipe dream’, a ‘nasty lie’; what maleficent threat or impossible creative feat could these industry headlines be referring to? 

Maybe a fundamental threat to the future of creativity or, more likely, a decidedly more regressive take on the rise of flexible working. 

It may surprise you to read that discussions among an industry that long ago promised to ‘move fast and break things’ have become so irrevocably fixated on the mundane question of: ‘Is your office empty on a Friday?’. For an industry that is built it on its ability to be creative, to have such a fundamental deficit of creativity about where, when, and how much people work, is surely unsustainable?  

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