Virgin Atlantic issues RFI for global PR brief
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Our latest review with Virgin Atlantic was covered in an article from PRWeek. Read more and find the full piece below:
Virgin Atlantic issues RFI for global PR brief
Virgin Atlantic has issued an RFI for a retained PR agency to represent it globally and promote its ‘business for good’ positioning in the market, PRWeek has learned.
The winning agency will develop campaigns for new route launches, new aircraft deliveries and promoting the airline’s core destinations.
‘Business for good’
The agency will also help communicate the company’s ‘business for good’ credentials, as part of a purpose-led agenda including sustainability and diversity, as well as promoting STEM subjects.
The airline said the successful agency would support its business objectives with “bold, award-winning creative PR campaigns”.
Virgin Atlantic last awarded a retained PR account to Weber Shandwick but the agency has not worked for the airline since 2019.