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Strategic-led pitch process for National Express

Creativebrief

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We recently ran a strategic-led pitch process for UK coach and bus operator, National Express. Creative agency, Lucky Generals was appointed to highlight the travel company's affordability and reliability during the cost-of-living crisis. The news was featured in the trade press.

The business feels like one on a mission to challenge long-held perceptions in the world of travel and given Lucky Generals' proposition of being ‘a creative company for people on a mission’ we’re excited to watch this partnership unfold.

Charlie Carpenter, Creativebrief CEO

National Express unveils first work by Lucky Generals (Campaign UK)

Campaign Magazine reported that National Express has released its first campaign by Lucky Generals since appointing the agency, following the pitch process ran by Creativebrief.

Check it out

Campaign Magazine UK

Campaign reported that Lucky Generals won the strategic-led competitive pitch. Read the full article.

Marketing Beat

The news was featured in Marketing Beat. Read more.

Little Black Book

The announcement was also featured in LBBonline. Read the full article.

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