Rockstar appoints AnalogFolk for UK integrated marketing account

Rockstar has appointed AnalogFolk London to handle its UK integrated marketing account, which was previously held in-house.

Adrian Troy, head of marketing at A.G. Barr, which owns the energy drink brand, said: “We are very pleased to be working with AnalogFolk in developing Rockstar's first major UK specific campaign. Rockstar is one of the fastest growing brands in the soft drinks market and together with AnalogFolk we are seeking to build a marketing programme which builds a strong and enduring relationship with our growing number of drinkers.”

The agency will begin by creating a multi-channel marketing campaign which will roll out throughout the UK.

Matt Law, managing director at AnalogFolk London, commented: “We’re thrilled with this great opportunity. It’s a fantastic brief and we look forward to working closely with the team at A.G. Barr.”

AnalogFolk was appointed through a pitch process handled by Creativebrief.