A progressive pitch process for Haribo
Creativebrief
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In a progressive pitch process run by Creativebrief, confectionery brand, Haribo, has appointed Edelman as its new strategic partner to oversee both earned and social communications. The news was featured in PRWeek.
PRWeek
Overseen by Edelman’s managing director of brand, Matt Brown, and head of brand operations Suzy Socker, the Edelman team will report directly to Haribo UK & Ireland’s head of marketing, Phil Murphy.
Murphy said: “Following a review, we decided that we wanted to adapt and optimise our agency set-up to deliver our future plans. We asked Creativebrief to help us run a formal pitch process in order to find the perfect fit for Haribo."
“Throughout the whole pitch process, Edelman has impressed us with the quality of their strategic work and love for our brands."