Press
Is Pitching Ruined? Charlie Carpenter on the Future of the Pitch
Charlie Carpenter
CEOShare
Creativebrief CEO, Charlie Carpenter, spoke to Campaign about the future of the pitch sharing his thoughts on streamlining the RFI process with technology, co-authoring briefs, and moving away from solutions to a focus on the interrogation of the brief.
Is pitching ruined?
In this article, Creativebrief CEO, Charlie Carpenter suggests an initial chemistry meeting for advertisers to see up to five agencies, which are whittled down to three for a half-day meeting in which a brief can be co-authored.