Odeon kicks off pitch for direct business

Odeon is looking for a direct agency to help the cinema chain communicate with customers online. creativebrief has been instructed to advise on the process

The appointed agency will create direct campaigns to disseminate through digital channels. The brief also includes improving Odeon’s loyalty schemes, creating content that engages cus­tomers in conversations and boosting the brand’s social media presence.

The pitch is in its early stages and will conclude in the next few months. There is no incumbent on the account.

In November 2013, Odeon appointed Manning Gottlieb OMD to its £2 million media planning and buying business after a four-way pitch. MEC was the incumbent on the account for eight years but is understood to have declined to repitch.