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Nicola Kemp appears on Radio 4 to talk Ronaldo and Coca-Cola
Nicola Kemp
Editorial Director, CreativebriefShare
I don’t think anyone would have expected that a player moving a few Coke bottles would become the big marketing moment of Euro 2020.
Nicola Kemp
Our resident brand expert Nicola Kemp appeared on BBC Radio 4's World at One to talk about the moment of Cristiano Ronaldo moving those Coca-Cola bottles, and what it means for both the brand and the man.
Listen to a clip below and the full show here.