Mr. President x Creativebrief: 'Future of Finance' webinar

In our latest event in partnership with Mr. President, Charlie Carpenter, CEO at Creativebrief, hosted a webinar on the ‘Future of Finance’ focusing on the agency’s latest research which explores those that see themselves as ‘financially engaged’.

The report segments the ‘financially engaged’ Gen Z and Millenials vastly diverse cohorts with hugely varying relationships with money into five distinct archetypes.

During the webinar, Dr. Mike Anton takes us through the key findings and themes of the report before the panel, which includes brand marketers:

• Nicky Mackrell, Director of Brand Marketing at NatWest Group
• AJ Coyne, VP of Marketing at Monzo
• Jasper Martens, CMO at PensionBee

And from Mr President:

• Dr. Michael Anton, Head of Insight
• Naomi Dunne, Head of Strategy

The panel covers key topics such as trust, attitude to risk and micro segmentation and delves into areas which are interesting to not just those in the financial industries but to any marketers wanting to understand how to better segment their audience.

Check out this article for key insights and takeaways from the event. Read more around this topic here.

Watch the full webinar: