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Marketers in pitching by Campaign

Charlie Carpenter

CEO

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Campaign spoke to industry leaders on whether marketers have become secret weapons in the great pitching wars, featuring marketing intelligence platform, Creativebrief's CEO Charlie Carpenter. 

The best brands and senior marketing leaders increasingly seek stand-out creativity as competitive advantage in a cultural context and I’d argue that in-depth vertical analysis of specific sectors and categories is not always the surest and fastest route to achieving that.

Charlie Carpenter, Creativebrief CEO

Campaign Magazine UK

In this article, Creativebrief's CEO, Charlie Carpenter, explains why the best brands seek out stand-out creativity, in a cultural context, for competitive advantage and what he believes is the fastest route to this success.

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