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From WhatsApps’ 30-minute documentary ‘We Are Ayenda’, a gripping 30 minute story of the Afghan’s Youth Women’s Football Team’s escape from Afghanistan, to the World Athletic Association’s partnership with Netflix’s ‘Sprint’ series, the craft of long-form storytelling is increasingly popular.
Over the past few years, we’ve seen the rise of documentaries like the popular Drive to Survive, which catapulted F1 into a new fan era, with the format being duplicated in multiple sports and other areas of culture since.
Now we’re seeing brands get involved and advertise through their own long-form storytelling formats.
Much like the way that many advertisers are going back to basics with simple, clear messaging, many are also turning to the basics of storytelling to build a brand. Whether this be through a detailed, commissioned piece of long form content like the WhatsApp documentary, or multiple ‘part’ videos on TikTok, longer content in all its forms seems to be here to stay.
Want to check out all of this year's topics? Download the full report below...
When there are more channels and platforms than ever before, simple messaging can be extremely effective.
Both in the UK and globally, this year has been punctuated by some big cultural moments so far.
Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.
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