Ipsos UK's ad of the year 2022
Nicola Kemp
Editorial Director, CreativebriefShare
Our Editorial Director, Nicola Kemp, is featured in Ipsos' analysis of Virgin Atlantic x Lucky Generals ad of the year 'See the World Differently'. Creativebrief is proud to have been part of building the relationship between Virgin Atlantic and Lucky Generals which has led to great work like this.
Making Belonging Joyful
"In many ways, this campaign is part of a watershed for radical inclusivity in marketing. The sheer creative joy of authentic portrayal comes alive on screen in this campaign. Through working with the Diversity Standards Collective, Virgin Atlantic and Lucky Generals successfully translated the lived experiences of their employees on screen. A depth of understanding which has not just informed this work, but has been a driver for positive change within the business."