Dairy Crest hands spreads to Iris

Iris, the independent integrated agency, has been appointed to handle the £1m below-the-line spreads business for Dairy Crest following a four-month review.

Iris will work on brands including Utterly Butterly, Clover and St Ivel Gold after winning a place on the roster alongside incumbent Haygarth, which has been retained to handle the other half of the account - also believed to be worth £1m.

Dairy Crest invited a number of agencies to pitch for the business in November last year (MW November 2, 2006). The review was handled by creativebrief, but Grey London's hold on the advertising business was not affected by the pitch.

Dairy Crest group brand manager Laura Downey says: "This year will be an exciting period of development and it was vital we got the right agency partner on board."