Creativebrief Explores is an opportunity for our agency and brand community to explore the themes that matter most to the industry. Having previously looked at respect and the pitch process, agency brands, and working culture, they are opportunities for the industry to join together, explore the insights of others, share their own, and even map out actions we must take together.
In 2019, our Thriving Creative Partnerships event looked at three brand-agency relationships and how each relationship was impacted by longevity, collaboration, and controversy.
This year, we're going virtual and as well as explore the ins and outs of their partnership, delve into the coronavirus crisis and how they've pivoted in uncertain times.
Each interview will be streamed via the links below every Thursday at 2pm, and you can still catch up on any you've missed. The confirmed list of partnerships so far is:
Persil and MullenLowe - 18th June
HUNWine and TBWA - 25th June
British Gas and The&Partnership - 2nd July
Jägermeister and Engine - 9th July
Football Beyond Borders and Dark Horses - 23rd July
Oreo and Digitas - 6th August
CALM and adam&eveDDB - 13th August
WaterWipes and Brooklyn Brothers - 20th August
Haribo and Quiet Storm - 27th August
Avon, Refuge and Red - 3rd September
You can register for updates about the series here, and follow the conversation along on Twitter every Thursday by using the #CBexplores hashtag and by finding us at @creativebrief.
You can also get involved with the conversation early on and let us know on both Twitter and LinkedIn what questions you'd ask the partnerships.