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Co-authoring the brief for Hendrick's Gin new global cultural comms agency

Creativebrief

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We recently ran a progressive pitch process for the William Grant & Sons' Hendrick's gin which included a collaborative co-authoring of the brief workshop. Independent creative agency, Exposure, was appointed to run its global cultural comms. The news was featured in the trade press. 

It is a real privilege to be appointed by William Grant & Sons as global cultural agency partner for Hendrick’s. It is a brand that has redefined the gin category and we are looking forward to continuing that legacy of disruption around the world.

Ben Wardle, Managing Director, Exposure

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