Showcase

July 10th 2024

Cannes Lions 2024

Creativebrief

The Cannes Lions International Festival of Creativity is home to the world's most prestigious advertising awards and to be recognised in them is a great achievement. We are incredibly proud of all of our member agencies featured in this year's awards.

From slurping noodles, to mistaking trains for ubers, this year's work showcased that the industry is truly embracing the weird and wonderful. Alongside this, the winning campaigns had a focus on busting myths, with a concentration on hard-hitting topics such as, breaking the silence on mental health, protecting young people on social media, and reducing waiting times for NHS patients.

Cannes 2024 Pinboard

Check out all of this year's recognised work via our Cannes 2024 Pinboard

Below, we have highlighted just a few of the award winning/shortlisted case studies from this year's festival, available on the Creativebrief platform...

Xbox: The Everyday Tactician

'The Everyday Tactician' was a first-of-its-kind initiative inviting gamers to apply for a job at a real football club, promoting the launch of Football Manager 2024 (FM24) on Xbox. One gamer was hired and used simulated game data and skills from his in-game experience to help Bromley FC achieve their best season ever.

McCann London:: View case study

British Airways: Windows

After launching the new British Airways “A British Original” brand positioning, Uncommon was tasked with building out a subsequent awareness campaign celebrating the various journeys BA customers take, recognising that BA customers have unique reasons to travel.

Uncommon Creative Studio:: View case study

Heinz: Ketch-Up & Down

The groundbreaking new bottle that grabbed the world’s attention, showcased Heinz’s commitment to its fans everywhere, cementing its place as the world’s favourite ketchup and solving a silly problem with an equally silly solution.

Current Global:: View case study

Beko: The Beko Inheritance

The Beko Inheritance is a first of its kind initiative, allowing Beko customers to pass on their appliances to their loved ones through an Inheritance Addendum.

VML:: View case study

EE: Unfinished

To mark International Women’s Day, Saatchi & Saatchi enlisted former Lioness striker Ellen White to launch Unfinished, a memoir with a very important difference. The book tells the story of her journey into the sport - but abruptly stops short after just 21 pages at the former England captain’s teenage years, the age that many girls across the UK drop out of sport.

Saatchi & Saatchi:: View case study

Cleanipedia: The Unmentionables

Cleanipedia's campaign used outdoor ads to highlight the most-searched-for stains online, which are often bodily fluids. The campaign was executed in several high-traffic locations by collaborating with retail challenger brands such as Panda, Pruzan, and Comfyballs.

MullenLowe UK:: View case study

Tork: The Paper Towel Plea

The Paper Towel Plea is an innovative new campaign that addresses the invisible barriers faced in workplace and public restrooms. Hand-written stories highlighting real-life challenges have been printed on Tork paper towels, creating a brand new form of media.

Publicis London:: View case study

Magnum: Find Your Summer

More than inspiring people to find a piece of sun during the harsh winter, Find Your Summer invited people to indulge into the pleasure of a Magnum when they need it the most.

LOLA MullenLowe:: View case study

Don Julio's 1942 Minis Win Big At Oscars

As the first spirits brand EVER integrated into the Oscars live broadcast, Don Julio took center stage at the most prestigious awards show in the world.

Hunter:: View case study

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