As part of our Brand121 series, Creativebrief CEO Charlie Carpenter is joined by KP Snacks Marketing Director Kevin McNair.

With lockdown having had an unprecedented impact on our industry, Kevin shares how KP Snacks have been experiencing and reacting to the current climate. He looks at how they've pivoted to new circumstances and consumer behaviours, as well as championing how essential it is to remain forward-looking.

This coincides with our latest survey on brand attitudes to pitching and the role for agencies in the current climate. A survey we did with 50 senior brand marketers to gauge sentiment and a feel for outlook in the months ahead. 

Kevin joined KP Snacks in 2018, having built extensive experience in a wide variety of senior marketing roles. Before joining, he was GB Marketing Director with Britvic where he led the development and growth of a wide portfolio of brands, turning around Robinsons and J2O as well as relaunching Purdey’s and R Whites. He previously held positions with Unilever in both domestic and International roles with their foods and spreads divisions, having begun his career with Whitbread in Field Sales.

Discover some of KP Snacks' work below, with this Pop Chips case study from And Rising