Under Charlie’s leadership Creativebrief has set a disruptive course, focusing on the power of technology to transform how brands and agencies come together to create the industry’s most recognisable work. Charlie has a deep knowledge of the industry’s ebbs and flows, but also a keen desire to simplify its complexities. He’s a regular commentator on topics ranging from diversity and social purpose, to the changing dynamics for agencies and how the industry can rid itself of the dreaded ‘pitch’. Outside work Charlie can be found playing a variety of sports to satisfy his competitive streak, and seeking out London’s best restaurants on the odd occasion he can find a babysitter.
On the 2 year anniversary of the Pitch Positive Pledge, Creativebrief CEO, Charlie Carpenter, featured in Campaign Magazine talking about how far the industry has come, but also the complications that have arisen.
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