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Real Talk - episode six

Steven Sambooks, Creative Strategy Director at global media platform Teads, calls BS on current methods of establishing creative and media effectiveness. Steven thinks ad effectiveness metrics don’t go far enough to measure holistic audience behaviours. Measuring clicks and view times only gives advertisers a partial insight into who is paying attention to their campaigns. Download to read our five key takeouts…
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Bridging Cultures, Shaping Markets

The influence of Overseas Chinese on the global luxury landscape
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The Impact Balancing Act - Impact Report

Marketers are under pressure to achieve more with less—tight budgets and limited time—balancing commercial success with cultural impact. Our 2024 Impact Report, "The Impact Balancing Act," developed with The Marketing Society, explores marketers' evolving roles amid changing consumer behaviors, sustainability, technology, and global markets. It examines how business leaders navigate today's fast-paced environment, balancing objectives and actions.
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Real Talk - episode five

Pregnant Then Screwed's , Lauren Fabianski, calls BS on adland initiatives for working parents not resulting in significant change. The conversation discusses how working parents can be supported in adland, the importance of flexible working, and how it’s important to ensure audiences are represented in the makeup of a business. Download to read our five key takeouts…
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Brand promises, delivered: the philosophy within

“We will be the number one restaurant in the world.” That’s what restauranteur Will Guidara wrote on a cocktail napkin whilst sitting in a hotel bar after the prestigious World’s 50 Best Restaurants awards ceremony in 2010. That year, Guidara’s Eleven MadisonPark in New York had placed last on the list. There was nothing to smile about and Guidara and chef Daniel Humm needed to do a lot of work to climb the ranks of the world’s most sought-after fine dining experiences.
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Magnum ice cream on creating new use occasions (Podcast episode)

If your product has a level of seasonality or occasion, then this is an episode for you. In the winter months, ice cream sales drop by up to 50% in the UK. But there are markets with harsh winters where sales don’t drop at all. So it’s not simply an issue of climate, but of behavior. Our Head of Planning, Camilla Facin, talks to Ben Curtis, Global Brand VP of Magnum, about what influences that behavior and the role of mental and physical availability.
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Real Talk - episode four

IPA Lead , Josh Krichefski, calls BS on the perception that London is the heart of adland. This perception has led to the belief that only in the capital can you find the best agencies or build a great career. But Josh believes London’s role is overblown, and that great talent can be found across the country. IMA’s Global Client Director Imogen Blackwood also joins the discussion. Is now the age of the regional agency? Download to read our five key takeouts…

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The Silver Culture Project

BBH London has launched ethnographic research highlighting the attitudes, interests and desires of older people and offering brands advice on how they can best tap into the often misunderstood demographic. The Silver Culture project aims to help the advertising industry address its biggest blind spot - the over 65s, a lucrative audience with more time, more money and more purchasing power than any other generation.*
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The Cutdown Killers - A survival guide to brand-building on social

There is no doubt that social media has disrupted the advertising world. But with broadcast media in decline, and eyeballs shifting to the small screen, many brands fall into the trap of posting cutdowns of their TV ads on social. Brands need to do more to survive online. To stay ahead of the curve, it's crucial for brands to remain informed and adaptable. We'd love for you to join us for a peek behind the curtain at what is really working on social in 2024.

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Real Talk - episode three

ITV's Business Development Director and all-round media expert, Jason Spencer calls BS on the death of linear broadcast TV. Adland has been signalling its demise for a good few years now. But for Jason, this belief is all down to lazy and inaccurate reporting. It’s a continuing debate in our industry, can Jason put it to bed? Download to read our five key takeouts…
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Megatrends Report 2024

At the start of every year, our Consulting team creates a short report designed to highlight the big trends we believe will be influential for our clients. At Iris, we care most about the trends at the intersection of culture and technology. Culture, because marketing is about establishing a place for your brand in the world; and technology because new channels, tools and devices mean people interact with the world in new and interesting ways.

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Annual Sustainability Report 2023

In the face of global challenges, Jellyfish sees a chance for positive transformation. We're not just focused on reducing our carbon footprint, but also on reevaluating our practices and resource distribution to foster a sustainable future. Our journey is one of self-accountability, as detailed in our first Annual Sustainability Report, where we share our progress and roadmap for the year ahead.
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Braving the Backlash: How sports brands can take a stand on social

It’s time for sports brands to stand against online hate. 2024 promises to be a banner year for sport, with Euro 2024 and the Paris Olympics headlining. However, our research shows that with major sporting events comes a surge in hate speech. Our new report outlines step-by-step guidance for brands to tackle online hate. Download the full report here: https://wearesocial.com/uk/blog/2024/05/braving-the-backlash/

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HUNTER: Consumer Trends 2024

A summary of HUNTER's latest consumer trends to help supercharge your communication plans and programmes.
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Start the Summer of Sport with The Playbook: Sports Edition

Health and wellness trumps socialising: Brits prioritise fitness over new experiences reveals our new report. Providing new insights into the UK's leisure behaviours and wellness predictions for the year ahead, this report is part of a long-term series investigating emerging consumer behavioural trends. If you're a brand or business looking to tap into the Summer of Sport, then this one is for you.
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Staple to Status: 5 brands putting everyday categories on a pedestal

Great design can transform any product. Pickles, tinned fish, even still water (just look at Liquid Death). In the latest bitesize Show Me, we rummage around the pantry, rooting out five brands that are spicing up even the most quotidian categories.