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Out of the closet and into the agency

15% of advertising and marketing professionals who identify as lesbian, gay, bi, trans or queer have experienced acts of physical and emotional abuse and harassment in the office, according to a survey conducted by Digitas and Gay Star News.
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Should We Kill the Free Social Media Model?

Y&R London's creative technologist argues why sponsorship of social media is a better model than a new paid-for-everything world order.
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PyeongChang 2018: Korea showed the world its cultural and technological dexterity

Nick Farnhill, CEO of Publicis London and Poke, reports back from a trip to the Winter Olympics
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Changing our relationship with shopping

First trailed in 2016, Amazon has finally opened its Amazon Go checkout-free retail store to the Seattle public. What does this mean for retailers? And for brands in general?
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Can brands be moral guardians of the internet?

Over the past 20 years, the ethics of the internet have been put to one side, on the basis that tech businesses are merely 'giving the people what they want' - but it is time for change.
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Who has the power to make the internet great again?

The importance of understanding people, the power of empathy and the need to create relevant experiences were crucial themes to emerge from this year’s NewFront, says Stuart Aitken, Head of Brand & Content at DigitasLBi.
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Are We in a Global Authenticity Crisis?

Is trust in brand and influencer collaboration falling apart? This study investigates the appeal of influencer marketing to brands and why consumers are losing interest and trust as influencers are endorsing more and more products.

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Migration is important for creativity

When difference fuels creativity and art is a universal language, Jo Wallace, curator of the There's a Good Immigrant exhibition, offers a perspective on why migration is vital to creativity.
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Make the Internet Great Again

Stuart Aitken looks back over the last three years of the DigitasLBi UK NewFront and explains how the agency arrived at the theme for this year’s event.
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Paid Social: It pays to get it right

The paid social arena can be an overwhelming place to be, but there are simple ways to turn the overwhelming into the productive
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What do we talk about when we talk about branded content?

Content is the last C word of marketing and digital media - often misused, never defined and frequently offensive to the ears.
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The robots are coming

It was hard to avoid robots in Cannes this year. Fern Miller, Chief Strategy Officer, International, at DigitasLBi, reflects on what it all means.

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Achieving the impossible with a bit of perseverance

Samsung has delivered an audacious, well-crafted story following an exceptionally challenging year.

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Artificial Intelligence: What Will Happen to Us?

What if human intelligence became artificial? Jo Irwin explores.
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The Rise of NOLO (No and Low) Alcohol

The ONS last year revealed a fall in global alcohol consumption for the first time this century. It has been widely reported that the proportion of young people choosing to drink alcohol is the lowest on record. We investigate the factors influencing this change in behaviour and the impact on drinks brands.
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How May AI Help You, Sir? A view from Tom Hostler

Poke's Tom Hostler gives his views on trends around artificial intelligence.