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INSTAGRAM INFLUENCERS ARE CREATING THEIR OWN TV-STYLE AD BREAKS

What’s old is new again. Instagram influencers are starting to put their own placeholders before and after their sponsored posts, similar to an ad break on TV.

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Why it’s time for car manufacturers to put women in the driving seat

Women are the perfect, and to date hugely overlooked, audience for electric vehicles. But, as Erminia Blackden, Strategy Director at ENGINE asks, will manufacturers realise this in time?
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Businesses must restructure to challenge traditional notions of leadership

Anna Coscia, Planning Director at Quiet Storm, argues that society still associates power with masculinity, presenting a case for business restructuring which allows women and men to lead in a more inclusive way.
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Insights

Brave or an ad industry in-joke? Burger King’s mouldy Whopper

Burger King’s new ad has split opinions. Our Head of Strategy, David Proudlock, makes a case ‘for’.
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Insights

A day in the life of... Helen James, MD of Crispin Porter Bogusky London

Econsultancy took a trip to Crispin Porter Bogusky, to speak to London MD, Helen James. She admits her friends think her job is ‘Mad Men-esque’ - so hopefully they’re reading this and will get a better idea of what her average day looks like.
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What I've learnt: Dave Day, ECD at Crispin Porter Bogusky London

The original plan laid out for Dave Day's life was for him to become a farmer - here he tells Prolific London about his career path and what he's learnt along the way.
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Insights

How travel brands can take a fresh approach to experience

Customer experience, like 'engagement' or 'digital', has become an overused term - as a result, it has lost all meaning, says Digitas' Valeria Corna.
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Insights

GEN-Z : DRINKING THE BAR DRY

We're in the midst of a cultural shift when it comes to alcohol consumption. Amongst the under 25s – drinking is no longer the primary bonding ritual for this generation. Read on to find out more about how this demographic's relationship with alcohol is changing.

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Insights

Impero Gen Z Fashion Report

Gen Z is fluid, from fashion to identity, they’re ditching restrictions and going with the flow – gravitating towards brands that promote a diverse, gender-neutral, edgy vision. They’re into pre-loved outfits, sustainable brands and saving for a rainy day. Here’s what fashion brands need to do if they want to want to keep up with Gen Z.
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TARGETING GEN-Z: NU-WAVE SOCIAL

It’s hardly insightful, but youth culture just has a radically different relationship with technology than we “olds” do. This report covers off some of the other platforms attracting this demographic.

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TRENDS IN CONSUMER HABITS FOR 2019

Instead of focusing on small, clever innovations in technology, we’ve zoomed out to the big picture, and identified three macro trends in consumer culture.
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Social selling

What social channels are doing to shorten the consumer journey between “like” and “buy now!”
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SEND THE KIDS TO THE SHOPS

A content piece looking at the latest Gen Z trends impacting FMCG brands, examples of brands doing well in this sector + takeaways for brands from this.
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ARE INSIGHTS MADE OR FOUND?

The ‘faster horses’ quote attributed to the Ford Motor Company’s founder is so often cited it requires no further introduction.[1] Like many oft-cited quotes, it’s doubtful whether it was actually said by the attributed person.
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Rebranding Advertising Report

Advertising was Britain’s least-trusted profession last year, according to IPSOS Mori. Furthermore, as outlined by the Advertising Association, Credos and Craft at this year’s LEAD, consumers feel increasingly bombarded by advertising. For its Rebranding Advertising report, Impero surveyed 1,500 consumers, 100 marketers and 100 advertising practitioners to identify the things adland needs to change – from business models, to culture, to the work it makes – to stay future-fit.

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Insights

Downtime On Demand: A Picture of Downtime Today and the Implications for Brands

This issue focuses on how consumers are choosing to spend their downtime, drawing insight from the bespoke research we commissioned with over 2,000 participants across Great Britain. We take a look at two paradoxical ways of spending your downtime in two sectors that have seen considerable growth in the last couple of years; interviews from the COO of esports team FNATIC, Glen Calvert, and COO of luxury fitness studio Core Collective, Heloise Nangle.