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Why it’s time for car manufacturers to put women in the driving seat

Women are the perfect, and to date hugely overlooked, audience for electric vehicles. But, as Erminia Blackden, Strategy Director at ENGINE asks, will manufacturers realise this in time?
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Businesses must restructure to challenge traditional notions of leadership

Anna Coscia, Planning Director at Quiet Storm, argues that society still associates power with masculinity, presenting a case for business restructuring which allows women and men to lead in a more inclusive way.
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Brave or an ad industry in-joke? Burger King’s mouldy Whopper

Burger King’s new ad has split opinions. Our Head of Strategy, David Proudlock, makes a case ‘for’.
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A day in the life of... Helen James, MD of Crispin Porter Bogusky London

Econsultancy took a trip to Crispin Porter Bogusky, to speak to London MD, Helen James. She admits her friends think her job is ‘Mad Men-esque’ - so hopefully they’re reading this and will get a better idea of what her average day looks like.
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What I've learnt: Dave Day, ECD at Crispin Porter Bogusky London

The original plan laid out for Dave Day's life was for him to become a farmer - here he tells Prolific London about his career path and what he's learnt along the way.
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How travel brands can take a fresh approach to experience

Customer experience, like 'engagement' or 'digital', has become an overused term - as a result, it has lost all meaning, says Digitas' Valeria Corna.
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ARE INSIGHTS MADE OR FOUND?

The ‘faster horses’ quote attributed to the Ford Motor Company’s founder is so often cited it requires no further introduction.[1] Like many oft-cited quotes, it’s doubtful whether it was actually said by the attributed person.
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Downtime On Demand: A Picture of Downtime Today and the Implications for Brands

This issue focuses on how consumers are choosing to spend their downtime, drawing insight from the bespoke research we commissioned with over 2,000 participants across Great Britain. We take a look at two paradoxical ways of spending your downtime in two sectors that have seen considerable growth in the last couple of years; interviews from the COO of esports team FNATIC, Glen Calvert, and COO of luxury fitness studio Core Collective, Heloise Nangle.
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THE ‘STICKY CEILING’ AND WHAT EMPLOYERS CAN DO TO FIGHT IT

Over the last few years, it has become increasingly popular for employers to ask questions about an individual’s socioeconomic background during recruitment. These can range from what type of school you attended to whether you received free school meals (FSM). It may also include asking about your parents’ highest level of education.
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WHY EMPLOYEE EXPERIENCE CAN’T BE BOUGHT OFF THE SHELF

People are all individual and employee engagement is not a ‘one size fits all’ solution; so it’s no surprise that global companies are struggling to engage workers worldwide. Diverse and inclusive engagement programmes need to be delivered to support all employees, regardless of geographic location.
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How data can put the emotion back into advertising

Rather than being polar opposites, data and emotion are now working together to help us understand our audiences more effectively.
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LISA PARFITT OF ENGINE SPORT: A TAMPON STRING IS NOT A SHOCK TACTIC TO DEBUNK TABOOS. ‘THIS GIRL CAN’ IS ALL ABOUT REAL LIFE.

Since the first campaign launched in 2015, “This Girl Can” has been ahead of the zeitgeist and driven the biggest change ever seen in sports marketing for women. Five years on, the third campaign has cemented “This Girl Can” as more than marketing: it’s a movement.

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ONES TO WATCH: HEALTHCARE CHAMPIONS IN THE NEW PARLIAMENT

MHP has identified 26 new Members of Parliament with a background in science, health or social care
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PREDICTING DESIGN TRENDS OF 2020

We have reached the start of a new decade, and with that, a chance to define the new era that lies ahead of us. It’s an exciting time to be an ‘image maker’, with a feeling in the air that anything can happen, perhaps something quite extraordinary.
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NEW DECADE, NEW HOPE…

The new legislation and ‘new approach’ to power-sharing are all vital to making Stormont work, but the most pressing matters are in getting to work on issues that affect all people in Northern Ireland – such as health.
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‘CHOOSE EMOTION OVER FUNCTION’ – HOW TO CREATE A GREAT FINANCIAL SERVICES CAMPAIGN

There is a widespread perception that the sector is blighted by two of the biggest barriers to creativity: red tape & fear of risk. However, while this might once have been true, we are now seeing much greater creativity in the sector as challengers fight for attention and traditional players dig deeper to show they’re still relevant. There’s never been a more exciting time to get a financial services brief in. Every brief is, of course, different, but there are a few tips that are universally: