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How brands can get ready for a successful product launch

A follow-up report to our talk where we discussed the key things brands need to do for a successful product launch. In this report, we cross-referenced the response to a survey we ran where we asked marketers the most important things to them heading into a product launch and bench-marked this against research into this area. In our search for answers, we uncovered some interesting themes around new product launches, involving insights, readiness, and fame.
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Insights

IS THE CLOCK TIKTOKING FOR INSTAGRAM?

Written by Kathryn Loosley, Junior Social and Influencer Strategist, ENGINE Creative. If 2020 hadn’t been eventful enough already, the first half of the year saw Instagram release some brand new tools, whilst TikTok launched their first B2B offering. Click to read more about this.
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Insights

LESSONS ABOUT PRODUCTIVITY START IN THE HOME

The latest trends on UK productivity make for stark reading, but are just a continuation of an overall trend that stretches back many decades when compared to the major economies of the world. Read our thought leadership piece to find out more about productivity.

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Insights

AS THE BRAND BOYCOTT GROWS, WHAT'S NEXT FOR ADVERTISING ON FACEBOOK?

Facebook heads into July with a growing number of brands pausing advertising spend on the platform. Over this weekend, Unilever and Starbucks added their name to the growing list of large brands who say they are going to pull advertising spend from the platform. A campaign that started in the US is now reaching global ad budgets.
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Insights

Everything has changed, nothing has changed.

A look at the our own industry, why it exists, and where it's heading.

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Insights

I Give It A Couple of Weeks. Tops.

A reflection on the changing landscape brands and consumers are navigating during the coronavirus pandemic, and an analysis of where we currently stand as an industry.

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Insights

How marketers can beat the odds in the face of shifting consumer behaviour

Consumer behaviour is shifting as a result of the lockdown and, as marketers, we need to expect and design for unreliability.
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Insights

Inside the Mind of the Post-pandemic Consumer

It may be hard to see that now, but not everything is bad in our post-pandemic societies. Many of the changes that have taken place, especially those in relation to consumption, are quite positive. With special focus on F&B, we’ve highlighted 5 key consumer trends that we think will contribute to the new consumer landscape, as well as the opportunities they create for brands.

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Insights

The Future of Drink Trends - Key Takeouts

Following on from the latest Impero : Talks Series, this reports summarises the key takeaways that were discussed in the webinar, The Future of Drink Trends, where Impero's CSO talked through research Impero carried out looking into how people's ever-changing moods drive their drinking habits and how brands can tap into these opportunities.
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Insights

Virtually perfect: will lockdown lead to an explosion in agencies without an office?

From pitching over Zoom to dreaming up creative from the kitchen table, the pandemic has forced the ad industry to adapt and service clients remotely. With many now acclimatised to a more digital way of working, will we see a new generation of virtual ad agencies open shop? And what would a lack of physical working spaces mean for creativity and agency culture?
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Insights

Advertising doesn't have to be WEIRD

It's about a collectivist view vs an individualistic one, the WEIRD vs the not WEIRD.
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Insights

How brands can emerge well from Covid-19

A BBH briefing to marketing leaders: How brands emerge well after COVID-19. In the darkness, provide the light.
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Insights

Five moments from history where businesses faced tough decisions, and how they responded

A report looking back at moments in history where businesses, on a general level and on an individual one, have had to make tough decisions. Here are five that have relevance for what we’re going through today.
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Insights

Turns out size doesn't matter

Over the past few years, influencer marketing has gone from relative obscurity to a major focal point for many brands, and with this, the appeal of influencers has grown and changed. But now that the dust has settled, what's the best way to engage influencers now?
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Insights

The best of times, the worst of times: Starting a new ad agency job during lockdown

Paul Wilde, Managing Partner at Crispin Porter Bogusky London explains how his formative first few weeks at a new agency have been, under lockdown, rather different.
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Insights

HOW MARKETING PROCUREMENT CAN DEVELOP SUSTAINABLE RELATIONSHIPS IN THE ‘NEW NORMAL’

The impact of Covid-19 has accelerated many developments already underway in client/agency relationships. ENGINE Creative's CEO Ete Davies speaks to ISBA about these emerging trends & procurement’s role in helping build true & equitable partnerships. Do read the whole series head to https://www.isba.org.uk/knowledge/the-new-normal-series/