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How to make TV, and advertising, that stands the test of time

Sarah Beatty, Copywriter at Crispin Porter Bogusky on how advertising can keep it real, and truly reflect modern society. Lockdown has given so many of us a rare opportunity for internal reflection, to extend our creative capabilities, and to rethink everything that’s gone before in a new and enlightened way. Or to put it differently: to just watch loads of telly
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Future Proofing Customer Loyalty

Transforming from a programme to platform to ecosystem, and creating a relevant and enhanced consumer loyalty proposition.

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Why pursuing a pure DTC strategy could be a red herring for big brands

DTC might be hot right now, but it’s not the right strategy for every brand to pursue, argues Dave Lowe, strategy partner at Digitas Experience Consulting.
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Gaming’s Next Gen: Why Xbox is the one to watch this time around

A short piece on why, after taking such a beating in the Xbox One vs PlayStation 4 generation, Xbox has its house in order for Series X and beyond.
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Algorithm built for efficiency can be a disaster for diversity and fairness

We need to work with the algorithms, not for them.
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Why OREO’s latest campaign centres on the need to build human connections through shared enjoyment and fun

In a crisis, emotional impact is more important than ever, says Lazaros Nikiforidis, Executive Creative Director at Digitas.

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7 Ways Financial Services Brands Should Adapt Their Marketing For The New Normal.

If you're a marketer in the financial services industry your world will in all likelihood have been turned upside down over the past few months. In our latest post, we explore how you can start to adapt to the 'new normal'.

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Martech can’t transform user experience in isolation: five tips for getting it right

These are tough times for many businesses, and that was before the global pandemic. Businesses are divided between those who are disrupting and those being disrupted, and their battleground is customer experience.
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Jurgen Klopp and post Covid Marketing

Jurgen Klopp? An unusual place to look to reimagine your brand, or maybe not. Our CSO, Tony Quinn delves into our A.L.I.V.E model to explain how the two are linked, and can help steer your brand within a new and heightened set of post-Covid human needs.
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IS THE CLOCK TIKTOKING FOR INSTAGRAM?

Written by Kathryn Loosley, Junior Social and Influencer Strategist, ENGINE Creative. If 2020 hadn’t been eventful enough already, the first half of the year saw Instagram release some brand new tools, whilst TikTok launched their first B2B offering. Click to read more about this.
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LESSONS ABOUT PRODUCTIVITY START IN THE HOME

The latest trends on UK productivity make for stark reading, but are just a continuation of an overall trend that stretches back many decades when compared to the major economies of the world. Read our thought leadership piece to find out more about productivity.

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AS THE BRAND BOYCOTT GROWS, WHAT'S NEXT FOR ADVERTISING ON FACEBOOK?

Facebook heads into July with a growing number of brands pausing advertising spend on the platform. Over this weekend, Unilever and Starbucks added their name to the growing list of large brands who say they are going to pull advertising spend from the platform. A campaign that started in the US is now reaching global ad budgets.
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Everything has changed, nothing has changed.

A look at the our own industry, why it exists, and where it's heading.

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I Give It A Couple of Weeks. Tops.

A reflection on the changing landscape brands and consumers are navigating during the coronavirus pandemic, and an analysis of where we currently stand as an industry.

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How marketers can beat the odds in the face of shifting consumer behaviour

Consumer behaviour is shifting as a result of the lockdown and, as marketers, we need to expect and design for unreliability.
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Inside the Mind of the Post-pandemic Consumer

It may be hard to see that now, but not everything is bad in our post-pandemic societies. Many of the changes that have taken place, especially those in relation to consumption, are quite positive. With special focus on F&B, we’ve highlighted 5 key consumer trends that we think will contribute to the new consumer landscape, as well as the opportunities they create for brands.