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Show Me 6: Serious Snacks, Winning Drinks

In our latest Show Me paper we first take a look at what’s happening in the world of snacks. The world has recently gone through a food revolution, with more and more people skipping meals in favour of snacks. Then, we look at gin’s ascent from mother’s ruin to modern tipple and how your drinks brand can also win like gin. Feature interviews are with Olly Hiscocks, Founder of snack brand Olly’s; and Louise Ryan, Managing Director of The Gin Hub, Pernod Ricard.

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PROTECTING THE PLANET IS EVERYONE’S RESPONSIBILITY: HOW WE’RE DOING OUR BIT AS INDIVIDUALS AND AN AGENCY

Niki Hunter Ekins, Managing Director at Splendid Communications, details the steps the agency and its staff are taking to be kinder to the planet.
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BLUE MONDAY: ADOPTING A CHALLENGE MINDSET TO HELP COMBAT THE WINTER BLUES AND FEEL EMPOWERED

Jane Latham from Splendid Communications discusses how, on Blue Monday this year, we used our daily "headspace hour" to relax and focus on our goals for the year ahead.
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Rethinking creativity for an ad-funded streaming world

Dave Day, Executive Creative Director at Crispin Porter Bogusky London explores the shift from linear to streaming TV, and the creative opportunities that offers.
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How lockdown has freed up working relationships

The improvement in the employee/manager relationship must be driven by the clear shift in trust. Through the pandemic, managers have had to evolve from a ‘micro’, hands-on management style, to having to sit back and trust their teams.

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FOR BIG GAINS GO DEEPER THAN 'FASTER, BETTER, CHEAPER'

'Faster, better, cheaper' under sells what we, with creativity, are capable of. If you want to make big, not just marginal gains, you need to go deeper.
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The Sex and the City reboot shows why brands should be wary of nostalgia

Brands often nick their audience’s culture to play it back to them, but women need progressive and bold thinking from the brands they’re going to buy.
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THE IMPORTANCE OF COMPANIES GETTING BEHIND STAFF TACKLING IMPORTANT CAUSES

Lea Bourgeteau, Senior Account Manager at Splendid Communications, discusses the importance of companies giving their staff opportunities to be vocal about social purpose issues and attend cause-related activities.
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Let’s Take A Long Hard Look At Ourselves (Less A Prediction Piece, More A Plea)

We made it! 2021 is finally upon us, and as we collectively cast our eyes to the year ahead, our Chief Strategy Officer, Tony Quinn is taking aim at the stubborn stereotypes that remain as well as the new ones that need smashing.
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USING OUR LOAF TO GIVE BACK TO THE COMMUNITY

Jenna Peyto, HR Director at Splendid Communications, shares why she was inspired to help the Trussell Trust this December and how Splendid chose to donate to the charity.
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The Drum Agency Outlook Report: predicting a strong recovery in 2021

In a recent survey of the global agency community, The Drum found that 60% of marketing agencies surveyed forecast revenues to bounce back in 2021.
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My computer tells me you’re bored – should you care?

The use of facial and emotional recognition still splits opinion. But with transparency, it could bring positive possibilities and insights to brands.
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Checked Out

Why consumers still need to be convinced about buying directly from brands. Download the full report here: https://bit.ly/D2CReport

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Why brands need to stop happy washing to win

Anna Salda, Senior Strategist at CPB on the importance of moving away from perfection towards portraying real authenticity, to a world that isn’t perfect but that still inspires.
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Trust is more than just an RTB.

Today, trust in brands is at an all time low, with just one-in-three people trusting most of the brands they buy and use (Edelman, 2019). So how do you become a brand that people trust?

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A Very Modern Production

Two advertising executives from the London office of Crispin Porter Bogusky (CPB) recently held a pre-production call. For three hours, they discussed plans for making a two-minute film, TV spots, and social media content for a major beverage band.