Sign in Register
Search Creativebrief

Begin typing to see results

Insights

Cancel
View Insight
Insights

The first brand you think about shouldn't be yours - but your consumer's

The first brand you think about shouldn't be yours - but your consumer's It’s time for marketers to focus less on how we tell a brand’s story and more on how 'generation identity' can create its 'brand me'.

View Insight
Insights

It’s not just the challengers that are challenging the big banks

Goodness knows we need big banks. They form a critical part of our national infrastructure and, done properly, large scale retail banking can be an economic force for good.

View Insight
Insights

Fast forward to better business

2020 has seen seismic shifts in the way we work and live, with those two things sometimes feeling inseparable but, says Richard Exon, Founder at Joint London, this year has also taught company owners some important lessons in how to build the businesses of the future.

View Insight
Insights

Will Influencer Marketing Overtake TV Advertising?

TV and influencers both have a role to play in our marketing plans and we should be asking how can we best combine them in synergy with one another? How can we play each to their strengths to create an enticing brand experience both online and offline?
View Insight
Insights

INTERNATIONAL YOUTH DAY: OUR INDUSTRY MUST GIVE YOUTH A CREATIVE VOICE

“The potential of young people in communications industries is limitless”: To mark International Youth Day, JAE Ellie Chivers reflects on the impact young people have had on global issues, and how their creativity and insights can help create stand-out PR.
View Insight
Insights

MEET THE TRAINED SCIENTIST WHO TRANSFERRED TO PR

"For anyone considering the leap from a science background to PR, my advice is: do it.” Splendid Futures intern Aneesa Kaleem talks about the similarities, differences, and challenges of making the switch in career from science to PR, and the journey so far.

View Insight
Insights

Smashing Stereotypes in Financial Services

Stereotypes are bad for society and bad for business. They prevent us from seeing the truth about the customers we exist to serve. At BBD Perfect Storm we believe it’s time to remove this obstacle once and for all. We are on a mission to smash stereotypes: in marketing, in business, and in culture at large. Read our report to find out why we believe this is so important to your business and society. You can also watch the recording of the webinar we held through the link in the contents page.
View Insight
Insights

Making Less Mean More

The food and beverage industry is evolving and the common theme is ‘Less’ - less calories, less alcohol, less fat, less sugar and less salt. In combination, we have all witnessed a major shift in consumer behaviour with a younger more health-conscious audience demanding new brands and products in the no-and-low category. Missouri explores how F&B brands can reimagine their portfolio, positioning, product, packaging to remain relevant with consumers.

View Insight
Insights

Pleasure in Progress

As we leave the Covid-19 pandemic behind, Missouri’s Pleasure in Progress explores the new consumer behaviours that will to emerge as restrictions begin to lift and the opportunities for brands to engage with these newly developed consumers.

View Insight
Insights

The Evolving Relationship Between Brands and Social

The way we build brands and develop businesses has remained mostly stagnant, says Gerard Crichlow, Global Planning Director for Unilever at MullenLowe London. But with social media, we've entered a new world, which calls for a new approach. *Originally posted on Shots.
View Insight
Insights

Why customer engagement became disengagement… and how to fix it

Empathy, authenticity, and a rise in online communities are among the factors that should inform how brands interact with their customers.
View Insight
Insights

Learnings from the best digital innovations and initiatives born of the pandemic

Brands including McDonald’s, Global Pride, Grab and OREO have defied COVID-19 to deliver rich digital customer experiences.
View Insight
Insights

Creating experiences that people remember

Matt Holt, Chief Strategy Officer at Digitas UK, explains why we need to deliver memorability and utility through customer experience.
View Insight
Insights

Pharma and MedTech; It’s Time to Rehumanise

Last year, a piece of PwC research found that 56% of UK consumers would say their impression of pharmaceutical companies has positively increased during this crisis. I believe that there has never before been an opportunity like this for all pharma businesses as well as MedTech businesses, to reframe how the general public see them.

View Insight
Insights

Business Finland invites people to relocate to Finland for a better life

As the global desire for talent only gets more competitive, Business Finland’s campaign is a creative way of appealing to people around the world who are desperate to do things differently this year. Citizen’s earned media strategy for Business Finland positioned Finnish healthcare, technology and circular economy solutions as smart, sustainable and safe: vital messages for a world in crisis. 35 pieces of global coverage were secured, reaching 72 million.
View Insight
Insights

Organised fun, asking for training & tech fails: Starting a new job in a pandemic

Having joined the agency at the end of 2020, Holly Ryan, Account Executive at Citizen Relations offers a few of her learnings about starting a new job in the midst of a global pandemic.