‘9AM enter through a different door than my friends, 10AM Yet another team building meeting I can’t join in on, 10.45 Request for essential support equipment *STILL PENDING*, 12PM Do something about it. Take part in the All In Census.’ 

These everyday microaggressions in the workplace form the heart of a new campaign to promote the upcoming All In Census. 

The campaign was created by the Young Lions winners 2022; James Danson, Art Director at Havas Lynx Group and Glenn Scholefield, Copywriter at TBWA\MCR. Their award winning work is supported and launched by the advertising industry’s inclusion initiative, All In, led by the Advertising Association, the IPA and ISBA, to encourage participation in the second All In Census on March 15. 

The creative campaign depicts a hard-hitting work schedule, highlighting common discriminatory behaviour in the workplace. With individual’s online diaries recording racist, sexist, ageist and ableist microaggressions. The campaign then points audiences to the upcoming All In Census where they have the chance to have their say and ‘do something about it’.

“This powerful campaign created by James and Glenn, 2022 Young Lions winners, gives real, uncomfortable insights into the lived experience of some of our industry colleagues right now. It brilliantly brings some of the All In findings to life in an emotive way and highlights the critical need for everyone working in advertising and marketing to fill in the All In Census on March 15. We hope it helps encourage the broadest participation possible to help continue to build a workplace where everyone feels they belong.” explained Sharon Lloyd Barnes, Commercial Director and Inclusion Lead, Advertising Association.

To encourage participation in the Census, the All In team is using the award-winning work from the 2022 UK Young Lions competition in social media channels, printed posters and digital Out Of Home to maximise awareness. 

Since winning the competition, the work has been further developed by James and Glenn alongside Havas Lynx Group, consulting with the agency’s ERG and ED&I network to ensure the microaggressions included in the creative are accurate. 

“The campaign has received an overwhelming response from people who can relate to the existing narratives,” says James Danson, Art Director, Havas Lynx Group, “Being able to refine and expand upon the creative in collaboration with our ED&I group has been an enriching experience, resulting in work that is broadly relatable and authentic.” 

To support the campaign, media space has been donated by owners such as JCDecaux and Ocean Outdoor, and planned by Out of Home specialist agency, Talon, with support from Propeller Group.

Take part in the All In Census

The campaign aims to drive participation in the industry-wide All In Census that will take place on March 15. Every individual advertising and marketing services professional working in the UK will be asked to spend around 15 minutes sharing census-style data in a confidential and independent study conducted by Kantar. 

The first All In Census took place during the March 2021 lockdown and was supported by over 16,000 people. The data collected has been used to help to shape the Advertising Association, the IPA and ISBA’s All In Action Plan, a series of nine actions which companies across the industry are encouraged to implement.

A dedicated summit will be the first place the industry can see the results of the 2023 All In Census, which takes place on March 15. The Census provides the data which is key to the   Advertising Association, the IPA and ISBA’s ongoing work to build a more inclusive workplace and better support the industry’s talent.

To find out more about how to take part please click here.