As the world continues to navigate its way out of a pandemic which has disproportionately effected women by every measure, its never been more important to elevate female and non-binary voices. #SheTakesOver, an initiative founded by adam&eveDDB, is on a mission to celebrate and elevate women and non-binary people in creative production. In #SheTakesOver’s third edition the initiative is going global with a month-long industry-wide event, enlisting talent and companies from all over the world to get involved.

#SheTakesOver harnesses the power of authentic storytelling to champion rising and established female and non-binary talent across the creative industries in filmmaking, photography, animation, illustration and music; advocating for them across agency channels to ensure that they are better visible to people commissioning. 

“We have proven over the last 18 months that we can access brilliant talent and bring to life authentic stories from all corners of the world. It’s time for those with commissioning power to cast their nets far and wide in search for women and non-binary creators and She Takes Over aims to make it easier for them to do that.” says Jemima Monies, Deputy MD, adam&eveDDB.

For 2022, adam&eveDDB is again partnering with Campaign, Free the Work, Equal Lens, the Alliance for Women Film Composers, and Clear Channel to expanded the initiative, working to ensure creatives get seen and heard by a relevant global audience. Companies that sign up and get involved will dedicate their social channels to the initiative for the month of March. 

The 2022 #SheTakesOver showcase launches on March 1st, in the run up to International Women’s Day (March 8th). The @she.takes.over Instagram feed will act as an always-on hub enabling commissioning agencies to access talent on demand. 

#SheTakesOver will also be hitting the streets as Clear Channel commits to donating free advertising space to the initiative. 

2022 sees IWD embrace the theme, ‘Break the Bias’, encouraging everyone to commit to calling out bias, smash stereotypes, break inequality, and reject discrimination. Companies that want to get involved and show their support can sign up here, while talent wishing to be considered for inclusion in the initiative can submit their work for consideration here.