As we all struggle with our emotions during these unsettling and strange times, Jo Wallace, Creative Director at Wunderman Thompson has written a poem that depicts just how she is feeling.
Dear Coronavirus...
It’s 3:30AM and I really can’t sleep
I’m counting spikey killers when I should be counting sheep
You’ve pricked collective conscience, you’re there in every tweet
You’ve popped a globe-sized bubble and emptied every street
And supermarket shelf...
Toilet rolls and pasta are the new measure of wealth
Cash is dead. Carex is King
Fucking hell, you’ve changed e v e r y t h i n g
Two-thousand and twenty will go down in history
All that came beforehand is now the new ‘BC’
Before Coronavirus...
Oh wow... Do you remember those days?
With real-life interactions and unsanitary ways
Washing hands BC...? Ten seconds at the most?
Our slack approach to hygiene made us the perfect host
For your mighty wake up call...
You dial the numbers faster your victims quickly fall
Humanity retreats. In fear of death.
But that same fear gives nature breath
Now rivers start to sparkle, is this the silver lining?
Nature chose to heal itself, this moment is defining
I’m getting deep, let’s play a game
Let’s find out your Corona name
Take your current emotion, add the last thing that you ate
I know an ‘Anxious Cream Egg’, who’s in a right old state
Upset by people who won’t stay in: “I won’t be held a hostage”.
These selfish fools who’ll bring us down mean I sign off as ‘Scared Sausage’
Jo Wallace is a multi-award-winning Global Executive Creative Director and now lives in LA having spent the first 20 years of her career in London. She’s been recognised as Creative Equals & Campaign's Future Female Leaders, Pitch magazine's 100 Superwomen, Campaign & the IPA’s Women of Tomorrow Awards. Jo has a vision to effect positive change through disruptive solutions, both within and beyond advertising. She’s written and directed commercials and short films, and co-curated two exhibitions (‘There’s a Good Girl’ and ‘There’s a Good Immigrant’). In 2015 Jo founded the popular, non-profit, event ‘Good Girls Eat Dinner’. The mission is simple: to provide visible female role models across the creative industries. At each event, four inspirational women speak between the courses of a meal, sharing their experience and advice. The event has featured in various press, including Elle magazine. It's the most interesting dinner party you'll ever go to. In 2023 Jo launched a take-out version, AKA Good Girls Eat Dinner, the podcast!
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