Dr. Rebecca Swift, Global Head of Creative Insights at Getty Images reflects on the distance the industry has come, and the work it still has to do when it comes to the representation of women.
Dr Rebecca Swift directs the company’s creative insights and creation of imagery and video used in award-winning advertising, design and editorial around the world. Working closely with creators, art directors and creative researchers globally, Rebecca plays a critical role in ensuring that Getty Images is continually providing fresh, relevant creative content and insights, which in turn engages and inspires creatives and marketers around the world. Her foresight into cultural and societal trends that shape visual communications drives Getty Images’ creative offering. Rebecca joined the photography industry over 20 years ago and was one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry. Rebecca has a PhD in Photography. Her research expertise is in commercial creativity and the evolution of visual trends in advertising.
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