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Outvertising Live returns with a focus on greater LGBTQIA+ inclusion
The event, now in its third year, aims to provide marketers and agencies with the tools to create queer-inclusive work
Georgie Moreton
Deputy Editor, BITE CreativebriefOn Thursday 21st November Outvertising Live is set to return for its third iteration. The event aims to build a path toward greater LGBTQIA+ inclusion and equip marketers with the tools to create queer-inclusive work.
The event is run by the volunteer-run LGBTQIA+ advocacy group, Outvertising and this year aims the focus is on greater LGBTQIA+ inclusion. It aims to provide progressive marketers and agencies with the evidence, tools, inspiration and confidence to build a path to more frequent and authentic LGBTQIA+ inclusive work.
“Since our last event nearly twelve months ago, a lot has changed, and unfortunately, not all for the better. The rise in anti-LGBTQIA+ rhetoric, particularly against the trans+ community, has made it clear that now, more than ever, our industry must take bold steps toward inclusivity,” says Chris Dunne, CEO at Outvertising.
Shunning the ever-present industry rhetoric of ‘go woke, go broke’, the event underlines the importance of representation and is underpinned by Outvertising data which proves the business benefits of inclusion. Outvertising data shows that 67% of LGBTQIA+ consumers are more likely to recommend items that they see in advertising than their non LGBTQIA+ peers (49%).
The rise in anti-LGBTQIA+ rhetoric, particularly against the trans+ community, has made it clear that now, more than ever, our industry must take bold steps toward inclusivity.
Chris Dunne, CEO at Outvertising
Outvertising Live will include impactful keynotes, presentations and panels discussing best-in-class LGBTQIA+-centred work. The event will outline the actions brands and agencies can take to improve inclusion and authenticity, with notable industry figures and emerging queer talent at the helm of the conversations.
The event will see brands showcase best-in-class creative inclusive work while topics set to be discussed include: ‘Are we being fAIr? How is AI being used and how can marketers ensure it’s being truly representative?’, ‘Queer Work Works – exploring the business case for LGBTQIA+ inclusive advertising and marketing’ and ‘The QTIPOC lived experience and underrepresentation in advertising’. Attendees and sponsors will also have the chance to network with 200 marketers passionate about shaping a more inclusive industry.
The event will take place at Meta's Brock Street HQ on Thursday 21st November. To find out more or buy tickets please click here.
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