Dyslexia-friendly e-reader LEO has announced that Andrew Boulton’s creative handbook Copywriting Is will now be available on its online platform.

Originally published in 2021, Copywriting Is, is a collaboration between Andrew Boulton and the creative agency …Gasp!, led by Giles Edwards. Dyslexic students and ad professionals in the UK will be able to read, listen or watch the book in a way that best suits their learning preferences at leoreader.com.  

The book is filled with short, actionable advice for how to write more effectively, helping people to improve the quality and consistency of their creative thinking. Tackling a wide spectrum of topics such as collaboration, exploration and contemplation, “Copywriting Is…” offers readers a step-by-step guide to developing creatively.

“Book-wise, I feel like most decisions Giles and I have taken have been no-brainers. But handing over Copywriting Is to the team at Leo was probably the easiest no-brainer we’ve encountered.” said Author Andrew Boulton.

He continued: “I teach advertising and I see what a difference it makes when students can seek out different creative experiences and methods - and how much we take for granted the accessibility of the stuff we stick on a ‘reading list’. We’re enormously proud to be on the Leo list, but we’re also desperate to see that list fill up with as many great creative books as possible. Yes authors, that is a hint.”

With one recent survey finding that 18% of marketing or advertising professionals have one or more neurodiverse traits, there is growing recognition of the untapped potential of neurodivergent thinking.

Copywriting Is joins other titles already on the platform such as Steve Harrison's seminal How To Do Better Creative Work, Paul Feldwick's The Anatomy of Humbug and Dave Birss'  A User's Guide To The Creative Mind. 

The publication of Copywriting Is marks a major step forward in LEO’s mission to make great writing on advertising more accessible for students with dyslexia and other neurodivergences.