By Jovan Buac
In the future, will more brands successfully translate in the US? The big question isn’t just about how relevant your branding or pack design is, but rather it's about how compelling the overall brand experience is in an ever more competitive world.
By James Nixon
But if the way we eat has changed, what we eat needs to follow. Processed, high calorie, sugar-laden snacks just won’t cut the mustard anymore, so ‘Generation Graze’ is going to hunt down an alternative.
A successful business can also be an ethical one. Transparent production processes are fundamentally changing how, where and by whom products are made.
By Izzy Ashton
As beauty takes a step forward and we look ahead into the New Year, customers will be asking questions of brands, and the industry as a whole, looking to them to lead the way in diversity, inclusivity and technology.
By Izzy Ashton
By aligning themselves with the voices of their audiences, brands are able to become more actively involved in real societal issues, ones that directly affect their customers, and take on a more visible role within their community.
Google “retail is dead” and you’re faced with sifting through 26,800,000 search results. As a strategist working with retailers day-in day-out this is either a very bad thing or a very good thing, depending on which way you look at it.
By Izzy Ashton
Thank goodness this year’s Christmas ads offer some light relief. Their simpler, stronger stories are designed to land the right emotion, whether that’s laughter, nostalgia or a simple case of goosebumps.
Whatever your industry, a diverse and representative workforce is the best way to ensure that the products you create or the services you provide best represent the audience you are talking to.
Uber delivers food, Amazon streams music and Spotify puts on festivals. It's time to explore new markets.
By Izzy Ashton
Every brand is born from a purpose. But should brands have a higher purpose? Or, has doing good become the latest trend?
By Dan Claxton
We’re all creative people, and we all want to ensure that we deliver the best work that we can. We need to get back to collaborating and building ideas, allowing them to grow and flourish.
By Izzy Ashton
The best brand experiences of the year
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