By Izzy Ashton
How can brands transform their visually-led, instagramable world into sound? When we listen to a story our imagination builds images, characters and entire worlds. It is this visual power that brands can draw from as they create a radio ad.
The annual cornucopia of ideas, inspiration and tacos that is SXSW is drawing to a close in Austin. This was the year Elon Musk crashed the party, Arnold Schwarzenegger talked tough on climate change and Ashton Kutcher even hosted his own start-up contest.
Every March, masses attend South by Southwest (SXSW), the world’s leading tech and innovation conference in Austin, Texas. Over seventy thousand visitors come to go deeper into what is often described as the ‘Fourth Industrial Revolution’, the technological revolution.
How to design for the future, now. We all have the opportunity to make the future human centric. By taking action on the trends in the present, we have an opportunity to make the future we want to live in.
In Bruce Sterling’s closing remarks yesterday we were told "Technologists are terrible at predicting the future because they try to solve everything”. Which is a funny thing to hear at the world’s biggest technology and innovation conference.
This year, Bruce Stirling focused on what was for me the stand out theme of this year’s SXSW: reconnecting technology with humanity and building an empathetic future.
Here, some of the attendees from socially-led creative agency We Are Social, share some of the trends that stood out for them over the last few days.
By Jamie Inman
Brands aren’t human and the relationship metaphor is wildly overstated. Still, the ones that are winning finding ways to reveal the raw humanity that they contain within and in the customers that they serve.
Let’s demand characters that make us proud of who we are and where we come from. It’s time to say goodbye to the age of celebrity and hello to the year of the superhero.
Fast-forward to today and festivals’ worth, relevance and future are often brought into question. For brands that want to collaborate with festivals, this poses some issues.
By Izzy Ashton
In today’s world, personalisation has to be done at speed. Speed equals convenience. And convenience equals a greater number of returning customers. Because ease is all we want. Isn’t it?
Promotion in the gaming category has long been informed by two deep-seated assumptions; who plays games and why they play them.
Politics took a backseat at this year’s Super Bowl as brands chose to spend most of their $5m+ budget on celebrities and good old family friendly entertainment.
By Izzy Ashton
Our phones, and the super computers they house, can now see and hear as well as they can read and listen. This is transforming the way that brands can use this technology to help assist us in our everyday lives.
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