Trend

Safe Spaces

By David Sanger

The importance of space to the LGBT+ or any other community cannot be undervalued. Space can provide somewhere for conversation, for education and can be anywhere from a refuge to a home.

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Cannes Lions 2018

By Kara Melchers

I know what you’re thinking, not another Cannes round-up, but don’t stop reading now. We’ve been super helpful and have pulled the most talked about work and key speakers into 5 useful trends that you can use for your own planning.

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The world is far from acceptance without exception

By Laura Jordan Bambach

When Stonewall launched their first new campaign in 10 years, it was to speak to the ‘silent majority’ and mobilise them to make us much noise as the haters, to become vocal allies in the fight for equality.

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Nudgestock 2018

By Kara Melchers

From biomimicry to collective intelligence, the speakers at Nudgestock delivered a similar message, that the world as a whole is greater and more fascinating than the sum of its parts.

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The power of print

By Izzy Ashton

While there is no question that print publications have been and still are struggling, the medium has still not lost its power to delight, shock and engage. What we are seeing is print finding a new relevance in a digital-first world.

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Trend

Maybe it's because I'm a Northerner

By Kara Melchers

Real-life, wherever you live, is worth talking about. We need to feature more regional accents, show the inside of more homes, and travel north of the M25.

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Trend

To see or not to see, that is the question

By Lou Garrod

Today we live in connectivity overdrive. We fail to notice what we see, moreover our brains are trained to shut down to messages if over exposed.

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Brand-made films

By Izzy Ashton

When brands create content that rivals that of streaming platforms, they can open up a new world of engagement, and of possibilities.

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Calm in the chaos

By Matt Buttrick

The band Blur once claimed that modern life is rubbish. But the real truth is that modern life is busy, switched on and more than a little stressful.

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Let's go outside

By Kara Melchers

Outdoor ads morphing as we move through a city is a polarising thought. Face recognition and location tagging already make it possible for advertisers to know who and where we are.

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Tackling the trolls

By Izzy Ashton

When you say the word troll, what image springs to mind? How about a shadow-like figure sitting behind a computer screen angrily typing away at people they’ve never met?

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An evolving logo evolution

By Kara Melchers

Over the last century logos have evolved from complex designs to simple marks. Perhaps a changing, adaptable design is the future for brands to keep up with our rapidly moving, constantly innovating world.

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Play the game

By Izzy Ashton

The unifying nature of sport creates an incomparable platform for brands, especially as the avenues through which we watch it grow, shift and change. In 2017 the sports market was estimated to be worth around $700billion.

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Trend

Mental Health, it's time we all talked about it

By Kara Melchers

Mental health is not just an issue for social media companies. Anyone who brings images and messages to our screens should be thinking about these silent illnesses.

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