By Sarah Daniel
Long before the Cambridge Analytica scandal broke, people were starting to find the pervasiveness of personalised ads a little unsettling. The public are wary and brands need to take that on board.
Listening to a podcast is an intimate experience. So, unsurprisingly this attention has made it an increasingly attractive proposition to advertisers.
By David Sanger
Some brands are shirking the ordinary, the expected and the safe to move in the direction they believe is right.
By Izzy Ashton
The face of fashion is changing. Whether it’s through diverse casting in ads, technological advancements or retail shifts, the industry is moving to reflect today’s world, our world.
By Alex Michael
Meaningful connections break through clutter and give people something to share and talk about, in a space that was originally designed for this to happen.
By David Sanger
Being a loner – or to dispense with the romanticism, lonely – is no longer something celebrated, but something portrayed in its complexity.
In 2017, global feminine hygiene brand Libresse (known as Bodyform in the UK) recognised a huge issue: women’s periods are largely absent from popular culture.
By Izzy Ashton
The goal is that one day diverse representation and accessible design won’t have to be greeted with surprise. It will simply be reflected in products, systems and amongst designers themselves.
Whether it’s Disney, Pixar or Studio Ghibli, animation is storytelling unbound by time or reality, that transcends all ages and cultures. Time to abandon the restraints of reality.
By Izzy Ashton
We often look back to the past, to our own pasts and childhoods specifically, to reminisce on those good old days and to attempt to dispel anxiety about our future.
With the rise of new technology, our drive to achieve has taken new forms. Reaching goals is no longer just about the big things, like getting promoted or running a marathon. It’s now become a daily way of life,
From elevating the voice of the LGBT+ community to a Halloween stunt and a chicken crisis, forget war, these tactical ideas are striving for peace, entertainment and a well-executed apology.
In 2018, the World Cup proved once and for all that, if you want to reach huge audiences around huge global events, you really don’t need to pay rights holders a huge fee to become a sponsor.
By Izzy Ashton
We’ve taken a look at the best, and worst, brand campaigns from the tournament, including traditional ad campaigns, social media and even a seven-metre long tapestry.
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