By Izzy Ashton
Earlier this week I desperately tried to eavesdrop as three workmen discussed Greggs’ latest creation: the vegan sausage roll. I never did find out what they thought but I did, unfortunately, see Piers Morgan’s faux vomit when he sampled the roll on Good Morning Britain.
For its latest ad Lexus trained Artificial Intelligence to tell the story of the AI in the car. From script to final edit, here’s what happened when the brand relinquished creative control to the machines.
Everyone knows the John Lewis Christmas campaign, but not everyone knows the story of the strategic thinking behind it.
It’s been a great year for BITE including a new look editorial page, our best BITE LIVE yet and contributions from some of the most creative, passionate and brilliant folks in the industry. To give you a flavour here’s our round up of the most viewed articles from each month.
Indulging has historically been considered as both frivolous and childish. But our social listening tool told us that as a result of demanding lifestyles, people are increasingly spending money and time on “kidulting” experiences.
We took an unusual approach for Christmas 2018, to spread the message of destructive palm oil by an unconventional method, whilst meeting multiple objectives for two very separate organisations: Greenpeace and the supermarket Iceland.
By Izzy Ashton
This year, in our bumper Christmas Focus, discover the brands who are doing Christmas best, the ones capturing our hearts, tugging on our purse strings and making us well up at our desks.
There is no quick fix to such a complex cultural issue as beauty cyberbullying, but brands like Rimmel London have the opportunity and responsibility to play their part in creating positive social change.
By Paddy Garvey
Breaking convention, the world’s deepest party & hidden beaches, Amsterdam is a global village with an infectiously diverse culture that actively encourages innovation.
We live in more transparent times, and now there’s nowhere for CEOs to hide. The customers have arrived with their pitchforks and placards and they’re demanding brands speak up.
Adventurers, authors, activists, and of course advertising. The stage was set for BITE LIVE 2018 to be a mind-opener. The day promised a look at the industry through different eyes.
By Izzy Ashton
Although brands have been involved in encouraging voters in the past, the US midterm elections seem to mark the largest push by companies doing what they can to assist the democratic process.
By Stuart Wood
As a result of the selfie generation’s interest in personal appearance, or simply an overall increased interest in wellness, the male grooming category is booming. But for most guys, it’s still a bit of a mystery.
By Izzy Ashton
Advertising needs to focus on the process of ageing, on the person who is ageing, turning their lives into a journey of celebration rather than a sequence of ages to be ticked off.
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