Trend

Can advertising save the world?

By David Sanger

Inevitably, whenever a brand throws its weight behind a greater cause, there are cries of why can’t they just stick to selling stuff? But there are brands, and agencies, that are instead embracing the fact that, yes, advertising really can save the world.

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A New Female Narrative

By Izzy Ashton

From dismantling body taboos to educating the next generation, celebrating strength and empowering difference, brands are using language to champion ordinary women defying expectations.

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Missing Cats: A Roaring Success

By Mandy Sharp

Thousands of domestic cats disappear every year and the standard Missing Cat poster is a familiar sight on British streets. But, for Nat Geo, we swapped the traditional moggy for a very different type of feline: Archie, our affectionately known majestic lion.

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Düsseldorf

By Eric Schoeffler

Havas Germany's CCO on the city's unique art scene, where to get the best sushi around town and a campaign designed to highlight the remarkable.

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Changing the Face of Families

By Alistair Green

Studio Blvd reflects the changing nature of families in its SS19 Campaign for River Island

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Book an appointment with the Brand Therapist

By Kara Melchers

One in 10 children have a diagnosable mental health disorder according to data from the charity Young Minds. In a sector that’s underfunded, there’s an opportunity for brands to fill the gap. If done in the right way of course.

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Milan

By Lorenzo Crespi

Leo Burnett Italy's Milan-born Executive Creative Director tells us about the city's contrasting architecture, how the agency turned a tram stop into a McDonald's delivery shelter and of course, where to find the best Italian food.

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What does love look like in 2019?

By Izzy Ashton

The images broadcast into our homes not only influence our purchasing behaviour but tell us what we should be hoping and wishing for. When it comes to love, it’s time we were presented with a new ‘normal’ kind of romance.

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Super Bowl 2019

By Kara Melchers

This year we watched robots struggle with their emotions, a Game of Thrones dragon burn down a Bud Light jousting tournament and Andy Warhol eat a Whopper. Read below for our take on the trends to have emerged from the Super Bowl 2019.

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LEAD 2019

By Kara Melchers

Highlights from the summit that brings together leaders in politics and advertising to discuss and debate issues shaping the year ahead.

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Stockholm

By Samuel Garlöv

JMWGolin's Creative Director delves into the city's secrets, from where to try the best Swedish meatballs to cooking up a city-wide burger feast and IKEA's infamous pee-for-a-crib ad.

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Redefining Beauty

By Izzy Ashton

The definition and perception of beauty is changing, forcing the industry to change too. Here’s how some brands are keeping up.

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Uniting A Divided Nation With A Sausage Roll

By Alex Clough

With the launch of the Vegan Sausage Roll, Greggs fundamentally changed the food conversation and brought people of all diets together behind the milestone vegan innovation.

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Time for bed: Our new obsession with sleep

By Kara Melchers

We’re obsessed with getting enough sleep. And in pursuit of the perfect eight hours we’ve given ourselves insomnia. But with the arrival of any epidemic comes new commercial opportunities for brands and entrepreneurs.

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